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More than just a preferred list of grammar rules, an editorial style guide provides your contentteam with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve teamcollaboration aspects and advanced analytics steps to make higher-level contentmanagement possible. For larger teammanagement, you may need a more advanced collaborative solution.
HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Teamcollaboration. For many of the same reasons they need project management tools, contentteams love their collaboration tools. Again, nearly 400 content marketers responded to this question.
Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorialteams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.
Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Click To Tweet. How’s that effort going?
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. While the investment is significant, their documented ROI metrics make them an attractive option for organizations with substantial content needs and matching budgets.
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