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In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome ContentMarketing Tools 6.
But in recent years, the concept of timeliness in a contentmarketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
Learn the secret behind brand consistency in contentmarketing and five tips to help you improve your brand consistency. In contentmarketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.
On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting contentmarketing trends!
Here’s the hot take on the trends related to technology for contentmarketing, based on responses to the 2023 Contently State of ContentMarketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. appeared first on Contently.
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading →
The world of social media and contentmarketing is a fast-moving space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Here’s a throwback to how our team worked together back in 2017.)
Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
These written guides are the key to executing every task correctly, every time, for everyone involved in your contentmarketing operations. Why contentmarketing SOPs are necessary. A few examples of contentmarketing activities that might benefit from an SOP include: Content creation (blog, video, podcast, etc.).
As many as 91% of B2B marketers use contentmarketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate contentmarketing organization tool.
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And an SEO roadmap helps you stick to them by: Connecting SEO work to broader business goals Empowering informed, cross-functional collaboration Streamlining SEO in the best way to maximize ROI An SEO roadmap benefits stakeholders across teams by making it clear why each item matters.
ContentMarketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of contentmarketing – a strategy where you build your brand authority by building valuable content.
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
Editors make sure the content meets the brief’s requirements. High-performing content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. That’s why their B2B Content Brief Template is such a standout.
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ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
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Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
This “white whale” requires you to have your Customer Relationship Management (CRM) and ContentMarketing Platform (CMP) integrated so that the data tracks accurately and you know where prospects consume content throughout the buyer’s journey. Contently can help you master your contentmarketing analytics.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, contentmarketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 Need more suggestions for your marketing tech stack?
And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. But don’t fret!
ContentMarketing Guide for Insurance Companies You’ve heard by now that insurance contentmarketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.
Understanding Why ContentMarketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.
Managing up: How to get what you want & give your boss what they need 🧵 — Wes Kao 🏛 (@wes_kao) October 23, 2021 Similarly, a podcast related to contentmarketing strategy, like Content, Briefly can help you discover lots of new people in the contentmarketing space.
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
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B2B and B2C contentmarketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.
Allows you to invite collaborators. Provides analytics and content archive. Asana Source As far as project management tools are concerned, Asana is one of the most intuitive solutions in the market that can manage all parts of your freelance business — including your assignments, goals, teams, calendars, and more. user/month.
We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right?
Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on ContentMarketing Institute.
A contentcollaboration taps into the drive to create. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on ContentMarketing Institute. New research into video email shows how it gets audiences’ synapses firing.
Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the ContentMarketing Institute’s Outlook for 2025 report , 87% of B2B marketers say contentmarketing helped build brand awareness in the last 12 months.
Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from ContentMarketing World speakers. Continue reading →
As the contentmarketing industry has grown multifold over the years, so has the number of content writing tools available tools available. The tool makes online collaboration easy with auto syncing, quick sharing through direct URLs, custom access permissions, and its Suggesting/ Editing mode. Sounds a lot, doesn’t it?
Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat. It makes fintech contentmarketing a meticulous act of balancing compliance and creativity.
Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.
All of these tips work through content journey mapping so that every stage of engagement is increased and supports a strategic approach to contentmarketing. Step 6: Develop a Visual Content Mapping Framework A visual mapping framework of content types and personas will be helpful to map them against exact journey stages.
Single source of truth for assets Edit directly in Scaleflex Works with any app or OS Collaborativemarketing tools. If you want non-developers to take advantage of Scaleflex, you’ll want their Collaborative DAM. Think of this as a user-friendly platform for your marketing team, but built on the same tech as their Headless DAM.
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Will your site be available as a PDF or on via a collaborative online design tool such as Figma ? Do you need a contentmarketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials? Will it be supported across major browsers and platforms?
Instead, they have a diverse team that keeps an eye on the latest trends and collaborates with industry experts to help their clients achieve their desired results. The results of iPullRank’s collaboration with an anonymous enterprise client in the music service industry are something to aspire to. The Law Offices of Scott J.
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