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We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for contentmarketers. As contentmarketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Want to be a better contentmarketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful contentmarketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #contentmarketers say their org is advanced or expert in #tech proficiency.
It’s a hazard of the job for contentmarketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.
Almost all B2C and 96% of B2B brands rely on internal resources to execute their contentmarketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it.
Each of those quotes continues to inspire me and impact the way I think about contentmarketing. Today, to kick off the new year, the CMI editorialteam asked me to share some more quotes. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative ContentMarketers. Shane Snow, Smartcuts.
You know what every contentmarketer loves? In this article, I share seven of my favorite contentmarketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website ContentMarketing. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane.
Clearly, you’ll be in good company if you “steal” the contentmarketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the ContentMarketer of the Year finalists.
This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorialteam, who vet new creators regularly, the platform says. LinkedIn Community Top Voice badge In 2023, LinkedIn introduced its collaborative articles and, with them, the gold Community Top Voice badge.
With contentmarketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.
Like all contentmarketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/ContentMarketing Institute. Wrapping up.
Unless today is your first day as a contentmarketer, you’re aware of how essential a documented strategy is to achieving contentmarketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.
HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) ContentMarketingTeam. People have a misconception about what it means to be a marketing expert. It imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Be fearless.
More than just a preferred list of grammar rules, an editorial style guide provides your contentteam with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
Great for: Customer care, community-building, teamcollaboration, social engagement, analytics , reporting. HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool. HANDPICKED RELATED CONTENT: How to Do a Competitive ContentMarketing Analysis.
What keeps you up at night about your contentmarketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.
If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language contentmarketingteam doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.
Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? He did just that at ContentMarketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Register today.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
Drawing from emails with Anna and from her ContentMarketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat contentteam did all this and how you can, too. How’s that effort going?
Figure out how you & your partners will share leads from collaborativecontent, advises @mrwhatman. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. Click To Tweet. What resources are available?
This team may include all or any combination of the following roles: Writers and Editors Designers and Artists Strategists and Analysts Specialists and Managers Coordinators and Directors. Also, marketing jobs may involve direct work in or collaboration with different company departments.
That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive contentmarketing engine? Ensure consistency: One of the biggest keys to contentmarketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.
Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced contentmarketing activity is writing, with 44% of marketers using it. As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. can all review.
However, that does not mean you should forego contentmarketing in favor of traditional marketing. The Reality of Legal ContentMarketing. If you need more incentive to hire a legal content writer, consider these top three benefits of contentmarketing: Content helps users find you.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. I prefer to create my content personally in Google Docs.
HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. A Stories takeover – an influencer of choice takes over the brand account for, say, a day, to produce exclusive content – is a relatively new trend on Instagram. Why does a takeover work better than a standard influencer collaboration ?
What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, contentmarketing, and e-commerce along with their top social-media tool and reason for loving it.
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. Contently Trustpilot: 3.4/5 5 Contently combines a sophisticated marketing platform with access to creators. 5 and G2: 4.6/5
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