Contently

SEPTEMBER 28, 2022

The solution resides in the minds of your marketing team. These written guides are the key to executing every task correctly, every time, for everyone involved in your content marketing operations. Why content marketing SOPs are necessary. The good news is that you already have what you need to solve the problem.

Content Marketing 125

Content Marketing Marketing Content Freelance 125

ContentWriters

APRIL 9, 2025

Learn more about why technical writing is crucial for marketing success below. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Beyond just informing, technical content plays a decisive role in marketing.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

Content Marketing 114

Content Marketing Marketing Content Social Media 114

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. However, content marketing can be costly and time-consuming for companies.

Content Marketing 96

Content Marketing Marketing Social Media Copy Content 96

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

BKA Content

MARCH 2, 2023

Your Guide to Sports Content Marketing Sports content marketing can help you take your business to the next level. Channels for Sports Content Marketing With so many different platforms and outlets, you might not know where to focus your time and energy. Want Great Content With SEO Benefits?

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Fly: The ideal stage.

Content Marketing 114

Content Marketing Marketing Content Banking 114

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 98

Agency Content Marketing Marketing Script 98

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Backlinko

AUGUST 7, 2024

And an SEO roadmap helps you stick to them by: Connecting SEO work to broader business goals Empowering informed, cross-functional collaboration Streamlining SEO in the best way to maximize ROI An SEO roadmap benefits stakeholders across teams by making it clear why each item matters.

SEO 126

SEO Architecture Projects Collaboration 126

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

Content Marketing 104

Content Marketing Marketing Content Social Media 104

Backlinko

NOVEMBER 18, 2024

Editors make sure the content meets the brief’s requirements. High-performing content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. E.g., “marketing tools” for marketing software).

Content 92

Content Keywords Collaboration Writer 92

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Buffer

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Here’s a throwback to how our team worked together back in 2017.)

Collaboration 105

Collaboration Content Editorial Social Media 105

Buffer

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

Social Media 106

Social Media Content Retail Content Creator 106

Content Marketing Institute

APRIL 4, 2023

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading →

Collaboration 127

Collaboration Content 127

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 Marketing and Sales Copy.ai

Content Creation 94

Content Creation Copy Text Creativity 94

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Freelance Magic

AUGUST 29, 2023

As a freelancer, we’re the boss and the employee, the admin and the HR department, the accounting team, and the marketing team. Allows you to invite collaborators. Provides analytics and content archive. Provides a bird’s eye view of your projects and collaborators. Thankfully, we don’t need to. Very easy to navigate.

Freelance 245

Freelance Portfolio Contractor Projects 245

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

Marketing 105

Marketing Social Media Collaboration Communication 105

Neil Patel

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. If AMP isn’t already part of your marketing strategy , you should consider it. What is AMP?

Marketing 143

Marketing Script Engineering Utilities 143

Content Marketing Institute

MARCH 22, 2021

We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right?

Content 145

Content Collaboration Engagement Content Marketing 145

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Content Marketing Institute

DECEMBER 7, 2021

Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.

Content 142

Content Collaboration Content Marketing Marketing 142

Content Marketing Institute

AUGUST 13, 2021

A content collaboration taps into the drive to create. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute. New research into video email shows how it gets audiences’ synapses firing.

Audience 140

Audience Content Collaboration Promotion 140

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it. In this article, you’ll find the seven best free online marketing classes currently available.

Marketing 105

Marketing Digital Marketing Social Media Search Engine Optimization 105

ContentWriters

DECEMBER 6, 2024

Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months.

Content Writer 49

Content Writer Writer Portfolio Content 49