Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. I’ve been a quote junkie since I was a kid.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Let’s dive in!

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. external versus internal content).

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success. Well, guess what?

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Stolen from: Paul Horstmeier, Health Catalyst.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. Building a multi-language #contentmarketing team requires planning, not a huge budget.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

MAY 18, 2018

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples].

Editorial Team 112

Editorial Team Entertainment Social Media Collaboration 112

Grammarly

JANUARY 31, 2024

The CX/Support team improved the time to resolution by 25% and increased the average number of cases closed by 10–15%. Grammarly Business is essential to helping Databricks content teams align on communication standards. It also enables frontline technical support teams to engage with professionalism, clarity, and empathy.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. HANDPICKED RELATED CONTENT: How and Why (or Why Not) to Build a Chatbot. Social media really is for socializing. Be fearless.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JANUARY 24, 2019

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Comparing Twitter accounts, your relationships with your followers, or your competitors, the insights help you optimize your content to serve what your audience likes best and grow your reach.@Followerwonk says @AliceOh_. Click To Tweet.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Let journalists be journalists.

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Smart Blogger

FEBRUARY 20, 2023

This team may include all or any combination of the following roles: Writers and Editors Designers and Artists Strategists and Analysts Specialists and Managers Coordinators and Directors. Also, marketing jobs may involve direct work in or collaboration with different company departments.

Marketing 74

Marketing Social Media Collaboration Digital Marketing 74

Neil Patel

OCTOBER 13, 2020

A more unique option is Edgar , which lets you schedule posts that continue even after your list of updates to send is empty by cycling through a library of content. Content Generation. Perhaps the biggest opportunity for outsourcing is through content generation. You also need a clear content plan that you’d like to produce.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

BKA Content

NOVEMBER 14, 2022

Where To Find A Legal Content Writer. Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? Why Your Law Firm Needs a Legal Content Writer.

Content Writer 52

Content Writer Writer Content Copywriting 52

Moz

DECEMBER 13, 2020

Define your linking leads prior to creating content. What usually happens: The content team creates what they think is a great content asset. What usually happens: The content team creates what they think is a great content asset. Both teams are working in isolation.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

Promotion 51

Promotion Editorial Content Social Media 51

The Creative Penn

OCTOBER 14, 2024

The editorial team loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do. It's different content, but it's also a different tone. Ironically, there's an imprint at Penguin who absolutely loved the idea, but said they'll never get this through sales.

Writing 52

Writing Publisher Publishing Publishing 52

Content Marketing Institute

AUGUST 6, 2018

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Backlinko

MARCH 26, 2025

And for mediocre content, AI is the perfect solution. But creating exceptional content is HARD. AI has made me realize how much I can improve my content. I asked our content team about how they use AI in their writing and editing. So, I Googled reddit using ai to write good content and found dozens of threads.

Writing 78

Writing Content Editorial Team Concept 78

ContentWriters

MARCH 14, 2025

Choosing the right content writing service can make or break your digital marketing strategy in 2025. As search engines increasingly value content quality and user intent, the difference between mediocre and exceptional content has never been more significant. What Is a Content Writing Agency?

Writing Services 59

Writing Services Writing Content Content Creation 59