Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

DECEMBER 19, 2017

This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Take complicated technical content – like white papers or installation manuals – and turn them into brief video tutorials that guide users through each step. Repackaging.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

AUGUST 10, 2018

JLL CEO Christian Ulbrich thought this tone reflected the collaborative, curious, and confident nature of the company. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. Collaborate to find the best stories. The Ambitions program set out to unify brand efforts. “We

Content Marketing 84

Content Marketing Art Director Creative Director Marketing 84

Verblio

APRIL 1, 2025

In the years since, we’ve delivered more than 1 million pieces of content that range from blog posts to landing pages, white papers, case studies, and more. We take a collaborative approach to all of our client relationships, understanding your workflows to streamline every bit of the joint partnership. Sure thing.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

BKA Content

APRIL 16, 2023

Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy. A detailed editorial calendar with topics mapped to your goals will guide each successful content writing campaign. You can offer an incentive such as a free white paper or ebook in exchange for this input.

Writing 98

Writing Web Content Content Writer Content 98

BKA Content

APRIL 24, 2024

At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, white papers and landing pages may be ideal, and virtually all audiences respond well to video content.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. And chances are, you’re struggling to get people to download them. Click To Tweet.

Content 111

Content Editorial Team Promotion Social Media 111

Article Writing

SEPTEMBER 21, 2023

Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.

Post 104

Post Editorial Portfolio Social Media 104

Constant Content

JUNE 23, 2022

You’ve probably heard of a celebrity writing a memoir with the help – or collaboration, as it is sometimes called – of a ghost writer before. From blog posts to white papers to self-help books – the percentage of non-fiction that is ghostwritten has been widely estimated at more than fifty percent and rising each year.

Writer 52

Writer Freelance Portfolio Editorial 52

Copywriter Collective

JANUARY 24, 2023

Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. These include opinion pieces and white papers Email copywriting and SEO copywriting for brand communication and visibility.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Contently

MAY 27, 2024

They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. Do you need someone with experience writing SEO web copy or white papers? Freelance writers are the unsung heroes of content production for brands. Quality varies significantly among writers.

Freelance 52

Freelance Writer Recruitment Portfolio 52

Intergrowth

MARCH 5, 2023

Examples of gated content include: White papers Case studies Online courses Video tutorials If you do it right, the content is valuable enough to your prospects that they’re willing to exchange their contact info for it. White Paper A white paper is a long-form report that usually presents a common problem and then offers a solution.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

BKA Content

MAY 18, 2023

White Papers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject. Create an Editorial Calendar Your ecommerce content strategy should also have a detailed editorial calendar, including a rotation of content types to keep it fresh.

Content 52

Content Social Media Editorial Content Marketing 52

Words Matter by Wix

FEBRUARY 1, 2021

Technical writers can communicate complex information in written form, like documents, manuals and white papers. Consider creating an editorial calendar to better organize and manage your content, ideas and time as you take on more writing assignments. Novelist authors novels in genres, such as fiction, sci-fi or fantasy.

Writer 69

Writer Social Media Education Copywriting 69

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. By each of you bringing your unique expertise to the table, it can feel less like dictating and more like collaboration (plus, you’ll probably end up with a better brief template that way).

Writer 60

Writer SEO Writing Content 60

ProBlogger

AUGUST 26, 2014

Your editorial calendar is one of the simplest and most effective productivity tools out there. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Collaborated Posts. Only a handful of readers. It’s a roadmap.

Content 55

Content Social Media Publishing Publisher 55

Contently

OCTOBER 23, 2024

While it’s not perfect, it remains a framework to help inform our editorial decisions. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. This involves marketing and sales collaboration. Track audience behavior.

Content 93

Content Persuasion Content Creation Sales 93

Freelance Writing Jobs

APRIL 10, 2025

These tools can highlight excessive jargon, recommend simpler synonyms, and help writers adhere to editorial guidelines like APA or AP style. At the same time, Asana offers task management with deadline reminders, subtasks, and collaborative features ideal for client-facing projects. Time tracking is equally vital.

Freelance 52

Freelance Writer Content Creation Editorial 52

ContentWriters

MARCH 14, 2025

Unlike individual freelancers, these agencies maintain networks of vetted writers and editors or in-house teams who work together to produce various types of content, from blog posts and landing pages to white papers and case studies. Sample review : Verify their experience with your content types (blogs, white papers, etc.).

Writing Services 59

Writing Services Writing Content Content Creation 59