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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

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EDUCAUSE 2024 Recap: Practical Conversations Grounded in Higher Ed’s Current Reality

Grammarly

Takeaway #2 – Unlocking AI implementation at scale requires new frameworks, readiness assessments, and cross-campus collaboration The colleges and universities that are furthest along in their AI journeys are treating AI as a campus-wide strategic imperative that requires diverse stakeholder input.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. Guidelines and governance. It really is that important.

Editorial 111
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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Marketing 104
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How to Start Freelancing (With No Experience)

Freelance Magic

For example, if you want to know about influencer marketing and find a way to write about it as a freelance writer, you not only learn more about the field but get paid to do so. For example, your ideal client is in the B2B SaaS space, selling products related to HR, productivity, or marketing with a content strategy in place.

Freelance 239
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The 5 Best Email Marketing Companies of 2020

Neil Patel

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. How do I know this?

Marketing 102