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Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Many freelancers specialize in niche markets to set themselves apart. What exactly is the role of a content author?
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.
In today’s competitive market, every business needs a solid online presence. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. Collaboration is critical to long-term success. One key to achieving this is high-quality content. Are you looking to publish three blogs a month?
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
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But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.
A seamless solution: Translate with Grammarly Seamless collaboration between employees across channels, languages, and regions is necessary in today’s workplace. Additionally, marketing teams seeking to tap into new international markets can leverage this feature to localize content. Learn more about this feature here.
However, SEOs and digital marketers have pretty much figured out how the system works due to experimentation and years of experience. The post How Topical Authority and E-E-A-T Collaborate to Boost Rankings appeared first on The HOTH. They have a habit of keeping virtually all their ranking factors a secret from the general public.
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It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading →
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And an SEO roadmap helps you stick to them by: Connecting SEO work to broader business goals Empowering informed, cross-functional collaboration Streamlining SEO in the best way to maximize ROI An SEO roadmap benefits stakeholders across teams by making it clear why each item matters.
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Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Your marketing goals will benefit from the critical skills and strategies that I, as a copywriter, bring to the table. Emphasis on persuasion.
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I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. Yes, it should include a marketing plan. Book editing and ghostwriting are my primary focuses, yet many authors have asked me for book marketing assistance. No, it doesn’t have to be overwhelming.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Knowledge Collaboration You can also build your own knowledge base by adding different files about any topic.
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. The post What Are the Hot Content Marketing Trends in Technology for 2023?
I work in a fast-paced environment at a marketing agency, where efficiency is critical. 4 Enables enhanced team collaboration Grammarlys real-time writing assistance and integration in 500,000 apps and websites help my productivity by streamlining my writing processes. In other words, my productivity decides my success.
Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. My bosss Greek family were the original owners of Bergers Bakery, and he was charged with opening a stall at a new food market. He hated it.
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Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.
💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. Whichever platform you market on, keep an eye on their website for reports, case studies, and newsroom updates.
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Clearly Identified My Target Clients For many years, I said that I wanted to collaborate with good people with good businesses. After completing a few nonprofit projects, I realized I have a heart for these leaders and have added nonprofits to my target market. Clearly identified a target market. Here’s what I did.
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Find people on LinkedIn—former editors, marketing managers, co-workers — and reconnect. Get a Book of Lists for your nearest major market, for a ready source of quality corporate leads. Get The Writers Market with online support, so you can easily research publications. Do more research and find new markets.
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