article thumbnail

What is a Content Author?

Agency Content Writer

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Many freelancers specialize in niche markets to set themselves apart. What exactly is the role of a content author?

article thumbnail

Enhancing the ROI of Content Marketing With AI

Grammarly

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

In today’s competitive market, every business needs a solid online presence. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. Collaboration is critical to long-term success. One key to achieving this is high-quality content. Are you looking to publish three blogs a month?

article thumbnail

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

article thumbnail

Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

article thumbnail

Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.