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Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with socialmedia managers, nonprofit marketing professionals, and digital marketing agencies.
In today’s competitive market, every business needs a solid online presence. Do you need blog posts, socialmedia updates, whitepapers, or email campaigns? SocialMedia Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn. One key to achieving this is high-quality content.
If you own a restaurant and aren’t leveraging socialmedia, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. First, let’s talk about why socialmedia is a crucial tool for restaurant marketing.
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.
But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.
Having the best socialmediamarketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 socialmediamarketing examples you can’t miss. Download Now What is SocialMediaMarketing?
Here are the key benefits: Increased client retention : When you can recommend trusted collaborators for additional services, clients will know you have a reliable network of people who offer what they need, making them more likely to stay with you. In that case, it may make sense to partner with a marketing specialist.
Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?
💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. And might I say, Buffer’s weekly newsletter is also A+ for socialmedia deets?
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However, SEOs and digital marketers have pretty much figured out how the system works due to experimentation and years of experience. Besides that, you should also foster a strong presence on socialmedia by posting regularly, interacting with your audience, and sharing your blog content.
Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Your marketing goals will benefit from the critical skills and strategies that I, as a copywriter, bring to the table. Emphasis on persuasion.
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I know, you hate socialmedia. Find people on LinkedIn—former editors, marketing managers, co-workers — and reconnect. Socialmedia 23. Find editors on socialmedia and pitch them. Find niche social-media platforms for your specialty. Here we go. LinkedIn 16. Get on LinkedIn.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Choose a template for almost any use case—like ads, socialmedia, and email. ChatGPT can also rewrite your sentences.
I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. Yes, it should include a marketing plan. Book editing and ghostwriting are my primary focuses, yet many authors have asked me for book marketing assistance. No, it doesn’t have to be overwhelming.
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Email Marketing Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts. A few tips when marketing content through email include: Teasing subscribers with snippets to pique their interest. Using eye-catching CTAs to encourage them to take action.
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Clearly Identified My Target Clients For many years, I said that I wanted to collaborate with good people with good businesses. Do I dip my toe back into socialmedia management which I did 10 years ago? Clearly identified a target market. As I reviewed the year, I realized I grew my writing business by 40% in one year!
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
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If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).
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