Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 112

Storytelling Collaboration Education Entertainment 112

Contently

AUGUST 23, 2024

Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content? Which demographic are you trying to communicate with? Outline a content creation process Define an approval and workflow process that includes all the necessary people and steps.

Content 71

Content Content Creation Medical Brand Awareness 71

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. To excel as a professional content writer, you must master the art of language.

Content Writer 130

Content Writer Writer Writing Proofreader 130

iWriter

NOVEMBER 25, 2024

Let’s break down barriers and unlock the secrets to effective content creation together! Myth 1: Length Equals Quality The belief that length equals quality is a common myth in content writing. Many successful content writers come from diverse backgrounds and experiences.

Engagement 52

Engagement Writing Social Media Content 52

iWriter

OCTOBER 8, 2024

Are you ready to supercharge your content creation process? Whether you’re a seasoned pro or just starting out, the world of digital storytelling can be both exhilarating and overwhelming. Additionally, research tools can track the performance of your content over time. These tools schedule and post content for you.

Content Creation 52

Content Creation Storytelling Search Engine Optimization Content Creator 52

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Crafting your stories.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. This is something you as a marketer can test as you create your content.

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. They’ve been industry leaders in the online marketing and content creation space since 2005.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Neil Patel

OCTOBER 5, 2021

This is content that’s helpful to both your brand and its audience. While this may mean having a more challenging time filling your content calendar, it results in supreme content quality. By focusing your content creation on topics that matter to your audience, you become a resource in your industry.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Contently

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Audience Concept Social Media 52

BKA Content

MAY 23, 2024

BKA Content is ideal for businesses seeking a comprehensive, all-in-one content strategy that drives measurable SEO results. Content Harmony Content Harmony seamlessly integrates content production with visual storytelling. If so, consider Content Harmony.

Agency 98

Agency Content Marketing Marketing Script 98

Content Marketing Institute

JANUARY 16, 2018

Only 4% of marketers work with content driven by machine learning says @CMIContent research. Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve.

Brand 111

Brand Content Storytelling Editorial Team 111

iWriter

AUGUST 18, 2024

Content remains king (or queen, whichever you prefer), and it’s crucial to have the right words that resonate with your audience and drive engagement. A skilled writer does more than just put pen to paper; they weave narratives that captivate readers and communicate your message effectively. Discuss specific objectives as well.

Content Writer 98

Content Writer Freelance Writer Construction 98

Content Hacker

JANUARY 11, 2023

A strategist must be able to perform keyword research as well as understand how to tie keywords to content strategically. They’ll use their knowledge to optimize content so it earns rankings and gets found in search results. Content creation planning. Create content. Distribute & promote content.

Content Creation 100

Content Creation Content Consulting Content Marketing 100

Neil Patel

NOVEMBER 26, 2020

They will allow you to better communicate with your customers and focus your marketing efforts. Luxury Marketing Content Campaigns. A huge part of luxury marketing revolves around storytelling. This makes content marketing campaigns a must for luxury brands. Develop Your Digital Luxury Marketing Strategy.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

The Hoth

JANUARY 14, 2025

According to a survey by WE Communications and the USC Annenberg Center for Public Relations, 66% of PR pros use AI frequently , and 95% report having a positive outlook on AI moving forward. Theres been an increased focus on data-driven storytelling in recent years, especially in lieu of AI-generated spam containing fake news.

SEO 52

SEO Storytelling Keywords Brand 52

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With the way everyone’s been talking about these tools on LinkedIn, I’m sure they’ll be beneficial to everyone’s content production process with storytelling, scriptwriting, copywriting, and more.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

ContentWriters

DECEMBER 13, 2023

ContentWriters is a leading content writing agency that has a network of professional writers with subject matter expertise. ContentWriters is the perfect partner for businesses looking to scale content creation and improve content quality. Writers are thoroughly vetted and hand-selected based on client needs and goals.

Copywriting 111

Copywriting Copywriter Writer Writing 111

Buffer

JULY 31, 2023

How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Content Creator 78

Content Creator Editorial Content Creation Content 78

Neil Patel

AUGUST 4, 2021

Instead of trying to figure out the perfect way to start your video content creation journey, just get that first video out of the way. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. Creation means you’ll get feedback.

Marketing 145

Marketing Social Media Brand Awareness Education 145

The Hoth

JANUARY 7, 2025

Content creation. Digital PR also involves creating content to generate traffic, attract links, and attract media attention. The main types of content digital PR professionals use include press releases, infographics, brief newspaper articles, short videos, guest blogs , and social media posts.

SEO 59

SEO IT Social Media Brand Awareness 59

Buffer

OCTOBER 30, 2023

Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success.  Or, when I think of creating resonance-first content and storytelling, I think about Jay Acunzo.

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Hacker

JUNE 15, 2023

It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?

Writer 93

Writer Content Creation Content Creator Storytelling 93

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. The top benefit (by a wide margin) was better insight into how content is performing (71%).

Content Marketing 110

Content Marketing Marketing Content Collaboration 110

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams. Travel industry #contentmarketing requires more than picturesque snapshots and tales of fun in sun.

Hospitality 111

Hospitality Storytelling Content Content Marketing 111

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. André Rampat, director and co-founder, CorporateLeaders Communications. Grab some toys.

Creativity 112

Creativity Healthcare Digital Marketing Projects 112

Content Hacker

NOVEMBER 1, 2022

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. It’s the unique personality and tone a brand takes on through its marketing communications. There’s extreme power in creating an emotional connection through storytelling in content.

Brand 96

Brand Content Creation Communication Social Media 96

Freelance Writing Jobs

JANUARY 23, 2024

Writing for public relations entails coming up with content that promotes a positive image of a company or person. The purpose of PR writing is to communicate facts, influence opinions, and build support among key stakeholders. Here are five tips to enhance your PR communication skills and create impactful content.

Writing 89

Writing Food Storytelling Freelance 89

Express Writers

DECEMBER 4, 2023

The Ascendance of AI There’s no denying that AI has emerged as a defining content marketing trend in recent years, but even more so in 2023. With tools like ChatGPT generating tons of buzz online, brands have been harnessing the power of AI to streamline content creation, enhance personalization, and optimize their strategies.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 73

Management Content Marketing Marketing Content 73

Content Marketing Institute

SEPTEMBER 26, 2018

What does it mean that your content marketing is “working?” Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Cathy McPhillips , Content Marketing Institute . The article covers content creation, promotion, and distribution costs.).

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

Agency 87

Agency Writing Healthcare Content Creation 87

Neil Patel

APRIL 28, 2021

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. However, it applies just as much to content creation.

Ads 81

Ads Creative Director Storytelling Advertising 81

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

Sales Copy 74

Sales Copy Copy Sales Storytelling 74

Buffer

APRIL 22, 2021

Hi my name is Meriam Otarra and I’m a Visual & Digital Communications Specialist for international organizations. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Meriam Otarra, Communications Specialist at Sustainable Energy for All Tell us about the “This is Cool” campaign!

Social Media 98

Social Media Media Government Communication 98

Credible Content

MAY 28, 2023

Make sure your cover communicates the genre or topic of your e-book while piquing curiosity. However, navigating the world of content creation can be overwhelming, especially if writing isn’t your forte. This is where a professional content writer can make a world of difference.

Promotion 130

Promotion Publisher Publishing Publishing 130

Contently

DECEMBER 14, 2022

Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing. Are the product marketing team members informing the team about new features, product lines, or versions in time for a promotion plan to launch?

Editorial 93

Editorial Content Lead Generation Brand Awareness 93