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Google “business case content strategy” and you’ll get only 72,000 results. Now, when I say, “content strategy,” I mean the holistic approach to using content as an asset to the business. Why should the business care about careful governance , management, adaptation, optimization, and scale of the way it uses content?
To make your search easier, I’ve put together some situations that may apply to your business: You want to advertise your business online You want to communicate in an educational setting You want to boost employee engagement at the office You want to set up interactive kiosks You want to display manufacturing information.
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They are built to help different types of educational organizations comply with government standards and meet the needs of their varied student populations. These types of platforms also accommodate the needs of parents, who are able to view grades and communicate with teachers. Let’s break these three types down a little further.
The second statement tells you that there’s a behavioral trend happening and that the trend has real implications for business, communications, and a number of other fields. But you can’t just throw a bunch of stats into your content and expect instant gravitas. Do you use data in your posts? Share your tips with us in the comments.
My entire career has been spent in writing, broadcasting, advertising — the whole communications field. Bloggers choose to be freelancers, yes, but that means we’re out of potential retirement plans governments and other organizations create for 9 to 5ers. After 30 years, suddenly I’m supposed to work for free?
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Rather, the insight is that as businesses look to integrate content marketing more deeply in their strategy, they have clarity around which model they are installing. Thus, being able to communicate which model you will pursue helps to deliver a clearer content marketing strategy. Player – content as contributor.
Rather, the insight is that as businesses look to integrate content marketing more deeply in their strategy, they have clarity around which model they are installing. Thus, being able to communicate which model you will pursue helps to deliver a clearer content marketing strategy. Player – content as contributor.
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