This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. As copywriters, we know the importance of voice of customer data. Time is my most valuable asset.
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Its ROI-ready copywriting for $20 a month. Your copy must feel just as effortless for your readers eyes to navigate.
Copywriters : Craft copy that persuades and generates sales. Maintaining Open Communication Ongoing communication is essential. Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines.
Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry.
Why do businesses and organizations need professional copywriting services? You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote.
Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. For instance, here’s how Apple’s copywriters use parallelism when they describe the action mode on iPhone 14: Shaky shots, stable video. Good writers use fewer words to communicate a lot.
But… Are you optimizing that copy and content for Emotional Intelligence? That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 This is a lost opportunity.
3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.
Need help with copy for your SaaS product? That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? Get a quote.
It’s impossible to achieve if you rely too much on AI for your marketing communications. To be your authentic self, you’ll want to be able to manage and control your emotions when communicating with colleagues, prospects, and customers. So where does AI come into our journey to authentic communication?
Great copywriting can move mountains. But in reality, it was the copy that did the heavy lifting. That’s the power of copywriting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.
What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.
A skilled copywriter can craft copy that: Attracts prospective customers. An Affordable, Experienced Copywriter. Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I specialize in writing copy that generates leads and sales. I specialize in writing copy that generates leads and sales.
15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.
But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. But so can GPT-4.
I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Here are three more specific ad copy strategies to drive ROI.
Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.
10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.
As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. When that happens, I’m no longer just a writer communicating with “an audience”. I’m just copying something. It made me think about the people who would be reading my copy and content. Academic writing.
Emotionally intelligent writing connects with readers at a deep level, and fosters and communicates a sense of authenticity and sincerity. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales.
It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!
It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. Plus, small businesses are turning to AI tools for things like simple blog posts and website copy. And THOSE companies want (and need) quality writers that stick to deadlines, communicate consistently and are easy to work with.
Is a copywriting client making you miserable? I am frequently contacted by freelance copywriters regarding how to handle certain situations. I’m publishing this private exchange because other freelance copywriters might find it helpful. Freelance Copywriter. I delivered copy, which they edited quite a bit.
Responding to multiple copywriting revision requests. With that, I quickly add that no client in their right mind would want to unnecessarily delay their projects by repeatedly getting their copy revised. How do I handle multiple copywriting revision requests. Handling multiple copywriting revision requeststhe.
To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.
10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work?
Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. What Is AI Copywriting Software? AI copy generators are similar.
E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that.
Write concise copy for each screen. Work with a professional app copywriter. Do you need help writing copy for your app? You’ve already begun development, but now you realize you need help with the copy. An app copywriter can handle that challenge. The copy is engaging and intuitive. Create a wireframe.
Email copywriting best practices to improve conversion rate. Copywriters prefer different frameworks or sets of copywriting best practices when they are writing email campaigns or web pages. You may like to read: 10 copywriting tips to boost your website conversion rate. What makes your email copywriting successful?
PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. Bust before that, Why should you use a copywriting framework? Bridge part.
But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy. You Need a Stand Out Portfolio A portfolio houses your writing.
Do you know where to start when it comes to writing sales copy for your website? In this post, we are walking through FIVE great sales page examples of incredible website sales copy that work. These sales page examples will help get your creative juices flowing so you (yes YOU) can write AMAZING sales page copy.
Seeking a skilled, experienced healthcare copywriter? Use healthcare digital marketing and the services of healthcare copywriters to get in front of the consumer when they’re at the point of decision! Encourage your patients to post online reviews. We can help. Helping people get better and stay healthy is an admirable mission.
The terms copywriting and copyrighting often receive the same mix-ups. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. Here’s an easy way to differentiate copywriting vs. copyrighting. Even the term copy has different meanings.
The best website copy is powerful. However, achieving such a high caliber of copywriting for the web is not an easy feat. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. It’s like shooting in the dark.
A community that sticks to “just the facts” can become pretty dry and uninteresting. By communicating with a group with emotionally intelligent writing, you can draw out more personal stories, experiences and opinions. Your starting point, as an emotionally intelligent communicator, is to listen first.
Over the years I’ve been a professional copywriter, I’ve developed several practices that serve me well. It describes five activities that I, Susan Greene, do consistently and believe contribute to my success in business as a freelance copywriter. Instead most of our communications happen via email.
Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters. Learn from my 25+ years of experience how to succeed as a freelance copywriter. What does a copywriter do?
Sometimes, I struggle to remember why copywriting matters when it feels so easy. Is Copywriting Worth It? Is copywriting worth it in an age of digital discouragement? News about AI replacing copywriters is always on one news feed of mine or another. Copywriting is worth it in today’s changing world for numerous reasons.
Are you grappling with the ever-evolving world of SEO copywriting? So, ready to turn the SEO copywriting conundrum into your secret weapon? What is SEO Copywriting? And when your SEO copy starts to rank on Google, whether it’s a blog post , a landing page , an ebook , or website content, you create evergreen traffic.
You’re thinking about hiring a copywriting agency. You might have also seen many stories in your social feeds about how you need to be good at SEO copywriting , which is all about creating valuable content that targets specific keywords to rank better. Also, what type of copywriter do you need?
Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. CopywritingCopy is writing that persuades your audience to take action. Its function is transactional.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content