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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. He’s also a smart social media communicator who knows how to harness the power of parallelism. And that’s a sign of good writing and of good thinking: So-so writers use a lot of words to communicate little.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. However, if you communicate your offer accurately, you can expect a higher ROI. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. The fundamentals of copywriting are simple, but they can be difficult to master.

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Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

Nick Ursborne

It’s impossible to achieve if you rely too much on AI for your marketing communications. To be your authentic self, you’ll want to be able to manage and control your emotions when communicating with colleagues, prospects, and customers. So where does AI come into our journey to authentic communication?

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CoEdIT: State-of-the-Art Text Editing With Fewer Parameters

Grammarly

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Shape the way millions of people communicate! Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks.

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6 Tips For Writing Great Website Copy

ContentWriters

The best website copy is powerful. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. Web Copywriting: The Basics What is website copy? It takes discipline as well as a keen understanding of your unique audience.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Plus, a focus on short forces a writer to communicate their ideas tiny step by tiny step, making reading almost effortless. Of course, including specific details makes a text a tad more complicated and a bit harder to read.

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