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People Round-Up, Mid-November 2022

Publishing Trends

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Debra DeFord Minerva moves up to Senior Copy Editor. Jenna Abboud moves up to Director of Corporate Human Resources and Communications. At Penguin Workshop , Celina Sun joins as Assistant Editor.

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Compare The Best Dropshipping Companies

Quick Sprout

Link up with a variety of wholesalers, suppliers, and warehousing services and start selling. You’ll be able to connect with suppliers from a single dashboard, and they even have an app for easy communication. They offer fast shipping and great communication. Write your own copy. Make sure your orders go through.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Google Analytics may not have the capacity to store all your data, so it would be a good idea to use the data warehousing services provided by BigQuery. BigQuery is useful if you maintain a site that receives high levels of traffic. This platform can also be used to aggregate and group data from various sources and perform further analysis.

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Don’t Demonize Print on Demand

Jane Friedman

They planned for the book to move to POD once it became a backlist book or started selling below a certain threshold of copies. The question always becomes, “Does that cover gloss [or special thing that adds cost but is only attainable from offset printing] sell more copies?” Often the answer is no. But that’s another discussion.