article thumbnail

How to Write a Reference Letter

Grammarly

The purpose of a reference letter is to provide a prospective employer or program director with an authentic look at the applicant’s past performance. The goal isn’t to “sell” the applicant, but to communicate how their experiences and skills make them a fit for the position for which they are applying.

article thumbnail

How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

Ads 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round-Up, Mid-November 2022

Publishing Trends

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

That means his and his team’s work gets viewed not just as content marketing or communications work happening separately from the rest of the business but as a strategic player in the whole brand.@JLL Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

article thumbnail

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. EditorStahl Click To Tweet. Be insanely honest. OK, now to the white squirrel eating pumpkins mentioned in my headline. I made note of said squirrel recently when I was suffering from a bit of writer’s block.

article thumbnail

People Round-Up, Mid-August 2023

Publishing Trends

At Doubleday , Director of interior design Maria Carella will retire. SVP and creative director John Fontana will retire after 23 years as part of the company’s VSO offer. Bill Smith now has an expanded role as director of marketing and sales. Jessica Pellien takes on the newly created role of head of communications.

article thumbnail

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). This person develops your social media channel plan and can communicate why you are on each channel and what your strategy is. Like writers, designers often excel in different areas. Click To Tweet.