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Your Editorial Calendar is Not Your Content Marketing Strategy

Content Marketing Institute

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. An editorial calendar is not a #contentmarketing strategy, rants @MicheleLinn.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

Editorial 111
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The Good, The Bad, and The Ugly of Editorial Mission Statements

Content Marketing Institute

Let’s address the ugly part of editorial mission statements up front. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. KaneJamison Click To Tweet. The good news?

Editorial 109
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Editorial Policy: What Is It and Where Should It Live on My Blog?

ContentWriters

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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How to Build a Style Guide

Kayleigh Moore

Can you put out quality content without a documented style guide? Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.) Now, I exclusively work with companies that have a documented style guide.

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A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

Content Marketing Institute

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The editorial mission statement includes the organization’s mission and purpose, as well as its audience. After all, do you know a nonprofit that doesn’t need money, people, or both?

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How Databricks Saves $1.4M Annually with Grammarly

Grammarly

Learn how Grammarly can help drive consistent, effective communication across your organization. Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide. It was essential to prevent communication errors from becoming public.