Content Marketing Institute

JULY 24, 2018

. $100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Amanda Changuris , associate director of corporate communications, BNY Mellon . CMWorld Click To Tweet. .

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Content Marketing Institute

APRIL 26, 2018

What to try: Invest in other teams’ success. For both Capital Ideas and Redshift, some of the best friends come from the sales team. In fact, the Capital Group’s sales force was once its content distribution strategy. Capital Group’s sales force was part of its distribution strategy. They delivered the #content.

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Brand Contractor Editorial Content 103

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.

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Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. In that situation, you’ve got to be creative,” he says.

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Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Don’t worry that you can’t read the writing.

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Content Marketing Institute

JANUARY 29, 2018

Get your community involved in your #contentcuration efforts, says @HeidiCohen. With a small editorial team also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher. Curate #content ideas from your customer support team says @njellering.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

My goal with Twitter is to keep in touch and communicate my appreciation to those people that support me. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. LinkedIn Sales Navigator. Focus on the craft of writing and work constantly. My favorite tool is Venngage.

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