Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. I taught four semesters of public speaking and ended up with a master’s degree in communications.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

DECEMBER 15, 2017

Scandals and fake followers aren’t problems in the micro-influencer universe, but it’s critical to maintain an open line of communication with your micros. Set up clear and direct communication pathways to resolve complaints and respond to suggestions. Registration is open – sign up today. .

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Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

OCTOBER 24, 2018

Two years ago, a study by Twilio, the developer-centric communications platform, revealed that 90% of consumers wanted to use messaging (i.e., texting, Facebook Messenger) to communicate with businesses. 90% of consumers want to use messaging to communicate with businesses @Twilio study. Conversational marketing is nothing new.

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Editorial Team Content Editorial Communication 99

Content Marketing Institute

APRIL 11, 2018

It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. I also use Asana to track client projects and to keep my team working like a well-oiled machine. You can communicate on each individual task, attach documents, and assign things on the fly.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 2, 2018

Christin shares her list of go-to tools for social analytics, internal communication, employee advocacy, and more. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Even #socialmedia managers must sleep – it’s OK if a 2 a.m. tweet doesn’t get an instant reply.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 19, 2018

After all the new team members were trained, we held a kick-off meeting with the entire content marketing team where we introduced everyone and discussed the team’s planning, workflows, and tools. Our team uses Slack for centralized communication.). No one post can provide all relevant tools in the space.

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Editorial Team Freelance Content Contractor 106

BKA Content

NOVEMBER 14, 2022

Bar Rules: The American Bar Association has strict rules regarding what lawyers can and cannot say in their communications. Communication: Does the writer feel comfortable reaching out to you with any questions, concerns or requests he or she may have? Plagiarism: What is the writer’s/agency’s stance on plagiarism?

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Content Writer Writer Content Copywriting 52

Content Marketing Institute

MAY 21, 2018

Access to your team : Most writers do better work when they feel included. Invite them to the office to meet your team and set up ongoing opportunities for them to communicate with the team. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Writer Content Freelance Editorial Team 110

Content Marketing Institute

JULY 24, 2018

. $100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Amanda Changuris , associate director of corporate communications, BNY Mellon . CMWorld Click To Tweet. .

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Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

SEPTEMBER 10, 2018

Amanda Changuris , associate director of corporate communications, BNY Mellon. Colleen O’Hara , executive vice president, marketing & communications, Acrisure. Pull out items from your notes that you and your team can implement (1) right away and (2) in the next six to 12 months. AmandaChanguris Click To Tweet.

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Content Editorial Team Banking Editorial 99

Content Marketing Institute

OCTOBER 16, 2018

Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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Content Editorial Team Keywords Construction 107

Neil Patel

OCTOBER 13, 2020

Local: If you’re a local business in need of constant communication, you should look for a company in the area. This makes the communication process much easier, and he’ll understand any revisions I need to make. Communicate Regularly. Regular communication is vital to keeping your team aligned with the goals of your venture.

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Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

NOVEMBER 12, 2017

DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Smart Blogger

NOVEMBER 15, 2022

Look for a page named “editorial guidelines”, “guest posting guidelines”, “write for us”, or something similar. Many websites, especially large ones that receive lots of inquiries, will use their editorial guidelines to eliminate sub-par candidates. The good news? Let’s start with my favorite one: 1.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

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Brand Contractor Editorial Content 105

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? Click To Tweet.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels. But, what if you want to go beyond individual curation?

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Communication: How are teams communicating with each other — and what’s working? .

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Editorial Content Editorial Team Projects 92

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). Then, she and her team interviewed the people mentioned to learn their questions and needs. Stolen from: Kira Mondrus, SecureWorks. Who are the champions?

Content Marketing 107

Content Marketing Marketing Editorial Content 107

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. You will make a mistake.

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Content Marketing Marketing Content Editorial Team 96

Content Marketing Institute

NOVEMBER 1, 2018

Coordinating tasks and deadlines among all the people involved (and who may not work in the same building or even time zone) requires a lot of organization, communication, and a project management tool. We all know how tricky it can be to manage content projects. For 19% of the 397 content marketers who picked a favorite, that tool was Asana.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). We’re in the midst of a massive expansion of communication channels and formats. Artificial intelligence exists today that can automate and enhance many aspects of marketing.

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Content Editorial Team Script Copy 109

Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Pharmaceutical 104

Pharmaceutical Landing Page Marketing Editorial Team 104

Content Marketing Institute

JANUARY 16, 2018

Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Voice-activated communication. Click To Tweet. Click To Tweet.

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Brand Content Storytelling Editorial Team 108

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 106

Editorial Government Collaboration Content 106

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

My goal with Twitter is to keep in touch and communicate my appreciation to those people that support me. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. My favorite tool is Venngage.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Each model has a different investment strategy, optimal team structure , discrete measurement goals, and road map to evolve. Each fall along two scales. The first is the business integration scale.

Content Marketing 75

Content Marketing Marketing Content Editorial 75