Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. says John Oxford, Renasant’s director of corporate communications.

Education 111

Education Brand Banking Retail 111

iWriter

NOVEMBER 25, 2024

What matters most is the ability to research and communicate effectively. Content that educates or entertains can engage readers more effectively. Engaging in storytelling or helpful tips can create a stronger connection with your audience. While expertise can enhance credibility, it is not the only path to quality writing.

Engagement 52

Engagement Writing Social Media Content 52

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Communication skills: Effectively communicating with clients, understanding their requirements, and incorporating feedback.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Neil Patel

OCTOBER 5, 2021

With content marketing, you can: educate your audience connect with your audience build trust sell your products. They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Great Content Marketers Understand Storytelling.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Agency Content Writer

JUNE 23, 2023

By communicating in a way that is easy to understand and resonates with your audience, you’ll create a powerful bond that captivates and converts visitors into loyal customers. Research shows that storytelling can increase message retention by up to 65%. One real-life example is the website Airbnb.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Audience Concept Social Media 52

Credible Content

JANUARY 21, 2023

For business blogging specially, the moot point of publishing your blog post is to educate people, to deliver value, and then ultimately, convince them to do business with you, directly or indirectly. You can effectively communicate the benefits of your product or service. When you are writing a blog post, you are presenting an idea.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Grammarly

JULY 26, 2024

From simple dichotomies like light and dark to the more complex interplay of freedom and constraint, antonyms are essential building blocks that shape our competence in communicating. For one, antonyms facilitate clarity, precision, and sophistication in communicating. How are opposite words used in everyday communication?

Concept 110

Concept Communication Storytelling Education 110

Grammarly

OCTOBER 4, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Fiction vs. nonfiction Fiction and nonfiction are two distinct categories of prose that serve different purposes and employ different narrative techniques. Fiction is a literary genre that encompasses imaginative storytelling. Let’s dive in!

Prose 105

Prose Storytelling Creativity Education 105

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. It’s the first line of her About Us page.

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Neil Patel

AUGUST 4, 2021

If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way. When choosing what type of content to make, study the three types of widely-recognized video in the marketing community: 1). Educational Videos.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

NOVEMBER 12, 2018

The first agenda item is storytelling. In general, the initial sales stage starts when prospects express interest in knowing more about your products, which can be part of the education phase of the customer journey. It’s important to regularly communicate the list of available #content with your sales team, says @PamDidner.

Sales 110

Sales Content Marketing Marketing Content 110

Neil Patel

OCTOBER 4, 2020

This position is typically achieved by that company producing content that educates, solves industry problems and demonstrates superior expertise. Is the content insightful and communicated in a clear and concise manner (this also affects how they will communicate with you)? Clear Communication.

Agency 136

Agency Storytelling Communication Digital Marketing 136

Grammarly

JANUARY 24, 2024

When you write, your goal is to communicate. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is discourse? 2 Narration Narration is discourse presented through storytelling. There’s a word for this transfer of ideas: discourse. Read on to learn how to write discourse.

Prose 119

Prose Storytelling Concept Communication 119

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With the way everyone’s been talking about these tools on LinkedIn, I’m sure they’ll be beneficial to everyone’s content production process with storytelling, scriptwriting, copywriting, and more.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

SEPTEMBER 28, 2020

They have a great communication style. To get an idea of this, take a look at how the company communicates with its audiences. Blog posts – Is the agency creating content and educating their customers? Make sure you flesh out all the details, such as communication hours.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

FEBRUARY 6, 2019

And, when it comes to strategy-driven initiatives like brand-wide storytelling , even small communication breakdowns can lead to big problems – duplicated efforts, inconsistent or conflicted messaging, wasted budget, or worse, lower marketing ROI for the business. How tech education can help.

Content Marketing 110

Content Marketing Marketing Content Collaboration 110

Grammarly

NOVEMBER 10, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a congratulatory message? A congratulatory message is a form of communication that is sent to someone to express your delight, praise, admiration, or good wishes for their accomplishment or milestone.

Writing 111

Writing Storytelling Communication Promotion 111

Grammarly

DECEMBER 30, 2024

Youll also discover tips for identifying and avoiding anachronisms in your work and their role in education and cultural discussions. Importance of understanding anachronisms Understanding anachronisms allows you to quickly identify them when you come across them in literary devices and other modes of storytelling.

Storytelling 98

Storytelling Education Consulting Writer 98

Content Marketing Institute

AUGUST 7, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Why would I want to educate my customers and help my competition? Won’t educating my customers help my competition? Shachar Orren , chief storytelling officer, Playbuzz. What is content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. The design and simple graphics are especially appropriate at communicating context without overwhelming adjacent text. Robert McKee and Thomas Gerace.

Content Marketing 108

Content Marketing Storytelling Marketing Content 108

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” In the latest issue, for example, Ambitions features the story of the Detroit Institute of Music Education (DIME). Today, he’s the senior manager of brand strategy.

Content Marketing 85

Content Marketing Art Director Creative Director Marketing 85

Content Hacker

FEBRUARY 22, 2023

Major Responsibilities of a Product Content Strategist How to Become an In-Demand Product Content Strategist What Education and Training Does a Product Content Strategist Need? They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Empowers customers.

Portfolio 92

Portfolio Content Education Storytelling 92

ContentWriters

DECEMBER 13, 2023

The purpose of content can be to educate, entertain, or invite conversation with the reader. The technology industry relies on content writers with subject-matter expertise to educate blog readers. Content is information created to educate, entertain, attract, or engage a specific audience. How do I find copywriters?

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Brand 111

Brand Contractor Editorial Content 111

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. The topic, storytelling, and quality of research or interviews should all be well thought out. And podcasts offer an exciting opportunity to do just that.

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117

Content Marketing Institute

SEPTEMBER 26, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Why would I want to educate my customers and help my competition?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

BKA Content

MAY 23, 2024

As a result, they improved SEO, educated their customers, and more. Content Harmony Content Harmony seamlessly integrates content production with visual storytelling. BKA Content is ideal for businesses seeking a comprehensive, all-in-one content strategy that drives measurable SEO results.

Agency 98

Agency Content Marketing Marketing Editorial 98

Smart Blogger

JULY 3, 2023

Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. Think of a content marketing manager as the master storyteller of a brand. Their job is to communicate a brand’s vision, ethos, and products in a compelling and engaging way.

Management 73

Management Content Marketing Marketing Content 73

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. They don’t want spam clogging their inbox. That’s content marketing in a nutshell. Trends come.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Buffer

APRIL 22, 2021

Hi my name is Meriam Otarra and I’m a Visual & Digital Communications Specialist for international organizations. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Meriam Otarra, Communications Specialist at Sustainable Energy for All Tell us about the “This is Cool” campaign!

Social Media 98

Social Media Media Government Communication 98

Article Writing

OCTOBER 29, 2022

With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated. Your customers, whether they’ve been with you for years or recently signed, appreciate communication. Convince and Convert has a few solid tips you can use to improve your storytelling.

Sales 98

Sales Content Marketing Marketing Content 98

Grammarly

JUNE 16, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What are literary elements? Literary elements vs. literary devices Literary elements and literary devices are both useful storytelling components that guide and shape a story. Every story can be broken down into its literary elements.

Government 122

Government Concept Writer Storytelling 122

Grammarly

JANUARY 16, 2024

Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is a literary character? Although they can be based on real people, characters are fictional (and sometimes fictionalized) figures created specifically for storytelling. Why are characters important?

Storytelling 105

Storytelling Entertainment Concept Education 105

Content Marketing Institute

MARCH 20, 2018

Your content should serve as a platform for communicating your brand’s unique perspectives, capabilities, and value proposition; but it also needs to tell a story that resonates strongly enough with readers to convince them to act. Get an intense education in content creation and more at Content Marketing World Sept. Click To Tweet.

Content Creation 111

Content Creation Content Creator Content Editorial 111