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Every form of communication with your customer should begin and/or end with a call to action. While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketingcopy for an email: Scenario. Let’s backtrack a little.
You must understand their pain points, interests, and needs to create emailcopy that resonates and connects with them. Knowing your target audience will help segment them based on their demographics, email engagement, geography, and past purchases. Personalized emails have a 29% open rate.
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