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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. It’s the first line of her About Us page.

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15 writing skills that every professional content writer must have

Credible Content

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Communication skills: Effectively communicating with clients, understanding their requirements, and incorporating feedback.

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6 Ways To Simplify Complex Concepts in Legal Writing

Freelance Writing Jobs

Remember, simplicity leads to better comprehension and communication. Communication: Clear writing conveys complex legal matters to non-legal audiences like juries. Credibility: Skilled simplification enhances a professional’s credibility as a legal writer or communicator. So, let’s get started!

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Social Media for Nonprofits: Empowering Younger Generations to Take Action

Buffer

Hi my name is Meriam Otarra and I’m a Visual & Digital Communications Specialist for international organizations. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Meriam Otarra, Communications Specialist at Sustainable Energy for All Tell us about the “This is Cool” campaign!

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Voice-activated communication. Click To Tweet. Artificial intelligence in many forms.

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8 Literary Elements to Know

Grammarly

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What are literary elements? Literary elements vs. literary devices Literary elements and literary devices are both useful storytelling components that guide and shape a story. Every story can be broken down into its literary elements.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

says John Oxford, Renasant’s director of corporate communications. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Newhouse School of Public Communications.

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