Communication Manufacturing Persuasion 
Susan Greene
OCTOBER 8, 2017
I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Sales letters – Target your prospects with a succinct offer communicated effectively to generate new leads.
Content Marketing Institute
NOVEMBER 19, 2017
Retain customers after they leave your site by staying in constant communication. Their underlying theme has been that businesses must adapt to a new world, reinventing themselves as media companies – not manufacturers, distributors, or service providers. Attract qualified traffic to your site. Bonus must-read.
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Grammarly
JUNE 26, 2024
Instead of this: What are the biggest challenges for manufacturing companies? Do this: What are the five biggest challenges for manufacturing companies in the US and Mexico? Here are examples of how to incorporate a persona in your prompts: You’re an HR manager in charge of employee communications.
Moz
JUNE 8, 2020
One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs. For example, in my community, we make too much alcohol for the residents to drink and don’t grow enough food for them to eat.
Susan Greene
SEPTEMBER 16, 2016
Medical Device and Pharmaceutical Manufacturers. Your website copy should communicate that human factor, that emotional support that makes your patients like you and your team. Your website copy should communicate the compassion and genuine concern you show for your patients. Composing persuasive copy takes skill and experience.
Content Marketing Institute
DECEMBER 21, 2018
The design and simple graphics are especially appropriate at communicating context without overwhelming adjacent text. As Joey writes, “From the very onset of the relationship, a clock starts ticking and every interaction, touchpoint, exchange, and communication contributes to their overall perception of your company.”. Cliff Atkinson.
Smart Blogger
AUGUST 5, 2023
Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.
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