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People Round-Up, Mid-November 2022

Publishing Trends

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Jennifer Rothkin is now Senior Demand Planner/Special Projects for Little Simon, Simon Spotlight, Aladdin , Simon Pulse , and Boynton Bookworks. Jenna Abboud moves up to Director of Corporate Human Resources and Communications.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Google Analytics may not have the capacity to store all your data, so it would be a good idea to use the data warehousing services provided by BigQuery. BigQuery is useful if you maintain a site that receives high levels of traffic. This platform can also be used to aggregate and group data from various sources and perform further analysis.