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Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. This can vary from blog posts to web articles, newsletters, and socialmedia posts.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. What is marketing communication?
A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, socialmedia, and paid advertising. For additional guidance, you can explore the latest marketing communication trends to stay competitive.
I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Everything comes back to the way I communicate and tell stories. Here’s what you need to know about good storytelling. Makes sense, right?
More than half of the world’s population uses socialmedia today. In this case, an effective socialmedia strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your socialmedia strategy with tips and data.
Whether you’re writing a sales page, an email, or a socialmedia post , copywriting is essential for any business that wants to succeed online. Whether you’re writing for print, websites, socialmedia, or video scripts, the fundamentals of copywriting remain consistent.
Emphasis on storytelling. Add video scripts, podcasts, and socialmedia, and you are making an impact! This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. The answer is simple. Emphasis on persuasion.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Micro copy is memorable taglines, app or push notifications, socialmedia captions, or bio descriptions. Visual Storytelling Video content creation seems to be on the up-and-up.
But, if you can’t change your LinkedIn profile, then consider having another socialmedia profile. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. You can use Pinterest, X, TikTok or Instagram.
How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Setting: Time, place, and social context of the story. Dialogue: Spoken or written communication between characters. Why use storytelling in content writing?
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Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling.
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My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.
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At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”
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Increase socialmedia shares and engagement. It could be through storytelling, relatable examples, or addressing common pain points. Engagement: Superior content engages the audience through storytelling, examples, and relatable experiences, capturing their attention and interest. Increase brand awareness.
Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. I create content across various media (including print) and specialize in populating websites, SEO blogging , and socialmedia.
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A socialmedia post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” Clearly communicate how your offerings can enhance their lives, save them time, or solve their problems. ” and includes a testimonial and a link to the product page.
Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?
An epistolary (pronounced eh-PI-stuh-lair-ee ) novel is one where the story is told through written communication. Usually this means letters, but it can also include documents, diary entries, newspaper clippings, and any other form of written communication. Epistolary” comes from the Latin word “epistola,” meaning “letter.”
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Just authentic brand storytelling that shares what makes your company stand out. This can increase productivity, communication, and your bottom line. Increase Engagement and Reach on SocialMedia. Employee spotlights are usually incredibly popular when shared on socialmedia. Boost Your Recruitment Strategy.
In a sea of socialmedia platforms and profiles, it can take time for a business to stand out. Therefore, many businesses need help catching and keeping customers’ attention on socialmedia. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.
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Is the content insightful and communicated in a clear and concise manner (this also affects how they will communicate with you)? Clear Communication. The second way they should do this is through how they communicate actionable insights through storytelling, and ideally strategy creation.
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