How to Use Podcasts as Part of Your Content Marketing Strategy
Contently
FEBRUARY 28, 2023
They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.
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