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I’ve been a contentwriter for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.
The set of writing skills a contentwriter must have. Strong command of language: A professional contentwriter should have a solid grasp of grammar, vocabulary, and syntax. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business contentwriter. Having a professional business writer behind your content is an investment in your companys growth.
The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot.
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It is recommended that such content is written by people who are experienced/who have the requisite expertise, who are an authority figure in the concerned field, and who can be trusted with the information and knowledge they have, preferably through first-hand experience. What do you do then? I’m not a medical expert. What did I do?
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Whether you’re a seasoned digital marketer or just starting your online journey, understanding this powerful concept could boost your site’s credibility and traffic. This can include examining the type of content they produce, the channels they utilize, and their engagement metrics. Hire a writer to help you out.
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Content creator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. A freelance contentwriter or in-house marketing professional. To turn their ideas and briefs into compelling content. Who is the character? What do they want?
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All this buzz has people asking an important and rather scary question – will AI writers make human writers obsolete? After all, AI writing assistants never get tired or experience writer’s block, meaning they can produce content far faster than humans. How does AI writing work?
Nicolas Straut, Writer, Fundera. Even though your readers are smart, most won’t want to expend mental energy trying to read through complicated concepts. The job role of a copywriter and contentwriter may appear the same at first glance: write words on behalf of a brand. Angela Ash, Content Manager, Flow SEO.
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If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point.
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So, in no particular order… ContentWriter A freelance contentwriter creates engaging, relevant, and informative digital content in the form of blog posts, social media posts, website articles, or ebooks. Hence, the high-demand for great contentwriters. The median salary is $46,005.
It’s one thing to write about a concept or product, but it’s another thing to have actual experience using it. Adding experience to the list of what defines high-quality content provides another layer that content creators can leverage to help them meet searcher intent and appear more trustworthy to Google. Google E-A-T Update.
When you break down a company’s digital marketing needs, you wind up with three core concepts: Content creation Lead generation Revenue maximization As such, if you’re going to form a bare-bones marketing team for your small business, you should hire at least one marketer for each one of these concepts (if you have the budget, you can hire more).
Here are seven songwriting secrets that will help you make your content stronger. Writers know strong stories capture audiences and bring concepts to life. But contentwriters also need to bring rhythmic qualities to their work. This is a classic example of pair writing – they are producing content together.
Much like great novelists, great contentwriters aren’t born — their horn their skills the old-fashioned way — through sweat and tears. Most writers like soft classical music, while others swear by heavy metal music. Seasoned writers often skip this step but that’s because they’ve internalized the art of structuring a piece.
Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” It’s two different languages for the same concept. YMYL Content The concept of YMYL (Your Money or Your Life) has been around since the early 2000s. Search evaluators are humans, so they look for E-E-A-T.
Make Use of the Five Ws (and One H) Utilizing the Five Ws and one H ( who, what, when, where, why and how ) is an important journalism concept that can benefit any SEO contentwriter when trying to create good content vs. bad content. You’re welcome. Take a minute to think about questions related to your topic.
And a kick-butt writer portfolio can do most of the selling for you. As a freelance writer, you know this, but where do you start? Free Training: A Cheat Sheet for Becoming a Freelance Writer, Starting from Scratch 1. ContentlyContently calls itself, “The complete content marketing solution.”
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Nonetheless, just as I said above, it is always better to revise your concepts so that they remain fresh in your mind. As a contentwriter sometimes I need to submit multiple documents in a single day. These steps are not revolutionary. You may find them almost everywhere on the Internet. Sell a cure, not a prevention.
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