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Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters. Learn from my 25+ years of experience how to succeed as a freelance copywriter. What does a copywriter do?
It’s a question so simple, you might think everyone already knows the answer: What is copywriting? What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it.
I went through contractor after contractor struggling to keep my biz afloat. BUT contractors can be a great way to get a feel for things. DON’T wait to give out reviews Your employees and contractors want to know if they’re hitting their marks, if they’re missing their marks, and what the marks even are.
Productivity Tip #1: Use the Pomodoro Technique If you’re a parent, you know kids have absolutely no concept of time. Contractors who are assisting you with things in your biz are doing it too. They have no clue what the heck you mean when you say “Just give me a few minutes.” And honestly? Attorneys track and bill their time.
For example, MoneyGeek – a finance and credit card website –hires editors, writers and copywriters. He referred me to a company he worked with… I don’t really advertise as a finance writer, but when people find out you’re a copywriter with a background in finance, the jobs sort of find you.”
CopywritingCopywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses.
Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. Jeff Goldstein, SEO director/operations manager, Contractor Calls. Jordan Harling, lead copywriter, Wooden Blinds Direct.
They offer social media marketing, PPC management, lead generation services, and SEO copywriting. They work with law firms, auto shops, gyms, hotels, HVACs, doctors, contractors, realtors, plumbers, contractors, and dozens of other local businesses. HigherVisibility – Best For Franchises and Multilocation Businesses.
If my client can’t convince that CEO that he really is successful, how difficult do you think it will be to sell that CEO on the concept that my client has something he doesn’t already have? One of the best copywriters I’ve seen lately is Copylicious, clean, quirky copy with something interesting to say. Unique content?
Between juggling deadlines, contractor communications, cross-team functionality, client expectations, and — somehow — still making time for every lunch-and-learn or mandatory midday stretch sesh, there isn’t always a lot of time left over for the nitty gritty. A competent copywriter will know how to use keywords without them feeling clunky.
They hire thousands of contractors through companies like LeapForce and LionBridge to do "search engine evaluation" tasks for them. Readability Test Tool One of the more abstract concepts Google estimates is "readability". One thing you can do is look at Google's judgment guidelines.
Check out my photo collection of redneck inventions and de-motivational posters, and if you’re ever in need of a copywriter, check out some of my best work here.”. You’re probably familiar with the concept of combining several of your blog posts together into a special report to give away on your site.
Or from the business side, do you know about things like how to select a general contractor, how to make sure you get what you pay for, how to read or write an estimate? I guess what you are doing here is applying the same concept to the world of blogging, which is really cool.
We write for contractors, architects, and suppliers, covering topics like sustainable building practices, industry trends, and project management strategies. They can create content that simplifies legal concepts for a general audience or dive deep into legal nuances for professionals.
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