Copywriter Collective

OCTOBER 10, 2023

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

Creative Director 97

Creative Director Copywriting Copywriter Recruitment 97

Grammarly

JUNE 27, 2023

As creative director at Get Samples Content Services, Luz has reported to me directly since she started as a project manager with our company in 2018. When introducing the team to a new concept, she thoroughly explained what it is, what it accomplishes, and the benefits of adopting it.

Creative Director 119

Creative Director Writing Medical Projects 119

Neil Patel

APRIL 28, 2021

It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Creative Penn

NOVEMBER 4, 2022

Because you can get something very nice, which is comparable to stock photography, and high-level creative concept art like character design. And he said that a lot of people are using Midjourney to come up with concepts that they then tweak to turn into 3d designs for new fashion. But artwork is very, very valuable.

Concept 98

Concept Text Creativity Social Media 98

The Creative Penn

DECEMBER 9, 2022

And it will basically bounce back suggestions and ideas and thoughts to you, in your own voice using your own concepts. But to me, the writer, the artist, is the creative director. So that's what the idea is. That's where we've been going with so far. Joanna: It's so interesting. It's this iterative process.

Writing 98

Writing Creativity Writer Publisher 98

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.

Social Media 120

Social Media Content Creation Media Content 120

Backlinko

JULY 12, 2024

We spoke to John Skinner , Creative Director at Candour, to learn a common interview question he asks senior SEOs. They’re full of curious SEOs who are actually testing concepts. Pro tip: Provide a relevant example of the concept in action to show you’ve applied your knowledge in the real world.

SEO 111

SEO Keywords Agency Landing Page 111