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Ogilvy's CreativeDirector, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. Automated social media caption or text generation Words can be incredibly powerful. Here, I've sorted these AI tools into five distinct categories: 1.
And with Midjourney, they are all text-to-image prompts. And then I can just type in famous artists or famous styles, I can change the ratio or the resolution, I can add detail, but does make quite a bit of difference how you organize your prompts and your text. So I type in dark-skinned mermaid under the sea.
And it will basically bounce back suggestions and ideas and thoughts to you, in your own voice using your own concepts. But to me, the writer, the artist, is the creativedirector. I just can't see it for text, as well as images. So that's what the idea is. That's where we've been going with so far. Charlene: Hmm, okay.
We spoke to John Skinner , CreativeDirector at Candour, to learn a common interview question he asks senior SEOs. They’re full of curious SEOs who are actually testing concepts. Pro tip: Provide a relevant example of the concept in action to show you’ve applied your knowledge in the real world.
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