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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. It must tell a story.

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How to start (and finish) a big creative project

Freelance Union

What creative ideas, projects, or initiatives are you hatching right now? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) Goal: Write a fun, actionable, business book to help creative freelancers build a fulfilling, efficient, and profitable creative business.

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SEO Copywriting Best Practices: Balancing Keywords and Creativity

Copywriter Collective

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. You have to realize the concept of search intent – the motivation of a specific search query. :Do

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Business Strategies for ADHD Creatives

Freelance Union

Hands up if you’re a creative freelancer or entrepreneur who has (or suspects you may have) ADHD. As a business coach and ADHD life coach for creative entrepreneurs and freelancers, this makes total sense to me. 🧠 If your hand is up, you’re in great company! How would your life and business be different?

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How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

Enchanting Marketing

This effect is even stronger when you apply personification to abstract concepts … Examples of personification for abstract concepts A sentence is an abstract concept, it can’t behave like a human. Their gods represent abstract concepts, like jealousy, beauty, or wisdom. It can’t scream, smile, or whisper.

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Strategies For Inspiring Innovation In Creative Teams

Copywriter Collective

Creative teams thrive on synergy and the dynamic exchange of ideas, where each member contributes their distinctive capabilities to enhance the creative process. Generating fresh ideas and novel solutions helps creative teams adapt to changing market conditions, meet evolving customer needs, and capitalize on new opportunities.

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7 Lessons Learned From Over 10 Million Downloads Of The Creative Penn Podcast

The Creative Penn

The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives. Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives.