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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. They follow you.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition.

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How to start (and finish) a big creative project

Freelance Union

What creative ideas, projects, or initiatives are you hatching right now? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) Goal: Write a fun, actionable, business book to help creative freelancers build a fulfilling, efficient, and profitable creative business.

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SEO Copywriting Best Practices: Balancing Keywords and Creativity

Copywriter Collective

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. In contrast, if you just use the creativity approach, your content may not even rank, which means losing traffic. You have to realize the concept of search intent – the motivation of a specific search query. :Do

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Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers

ProBlogger

The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger. The first words you utter or write can set the tone for any relationship or conversation… Just like in real life, the opening lines of your blog post can make or break your reader’s engagement.

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Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers

ProBlogger

The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger. The first words you utter or write can set the tone for any relationship or conversation… Just like in real life, the opening lines of your blog post can make or break your reader’s engagement.

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How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

Enchanting Marketing

I wanted to understand how to hide my boringness, how to write powerful sentences, how to make my words sparkle, how to be engaging. This effect is even stronger when you apply personification to abstract concepts … Examples of personification for abstract concepts A sentence is an abstract concept, it can’t behave like a human.

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