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How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

Enchanting Marketing

This effect is even stronger when you apply personification to abstract concepts … Examples of personification for abstract concepts A sentence is an abstract concept, it can’t behave like a human. Their gods represent abstract concepts, like jealousy, beauty, or wisdom. It can’t scream, smile, or whisper.

Concept 276
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. She’s perfected a photography style that makes her food pop off the screen.

SEO 101
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25 Best Blog Niche Ideas (Data Study)

Backlinko

Monetization paths: Security tool affiliates, corporate training programs, display ads, consulting, premium newsletters Success requirements: Verifiable security credentials, ability to explain technical concepts clearly, commitment to staying current with evolving threats 4. And it has no signs of slowing down. The challenge? A lower $0.98

Blog 103
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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

Tie that same concept into content marketing, and you’ve got gamified content. Dr. Stuart Brown, psychiatrist and founder of the National Institute for Play, says that “ the drive to play is as fundamental as our drives for food and sleep.” Games have the power of pulling us in so deeply that time seems to disappear.

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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Brand 52
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Why should we bother to write?

Kayleigh Moore

If you, too, wrestle with the concept of "why bother?" when it comes to writing, this is some excellent food for thought. No matter how un-creative you feel as an individual, there’s a human urge in all of us to make things. But I think many of his ideas are applicable to any type of writing. Why should we write?

Writing 162
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How Creativity Rules the World With Maria Brito

The Creative Penn

How does curiosity fuel creativity? Maria Brito talks about How Creativity Rules the World. Her latest book is How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold. Her latest book is How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold. Show Notes.