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Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Are usually in-depth and long-form.
Many will also show off brand concepts or logo ideas, like these Brand Elements from Steve Wolf , so you can get a feel for what your own might look like. Personally, I find long, in-depth content works the best for generating leads and ranking well. My readers love long-formcontent (the stats back it up), so I keep delivering.
Here are a few examples to give you a better understanding: In-Depth Analyses or Facts: Cold-hard facts don’t change, making them the perfect example of evergreen content. For instance, if you were to write an in-depth article on what content marketing is, the definition and overall basis of your content will always stay the same.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Long-formcontent writing has a conversational and accessible writing style.
If that happens, it will definitely boost your search ranking. So, how successful was this concept? Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post.
So, let’s definitively answer the question: “What should my first blog post be about?” Table of Contents: What Should My First Blog Post Be About? Incorporating LSI keyword research methods and optimizing your content are crucial steps in creating content that ranks well within SERPs.
Content repurposing, at its core, is all about taking an existing piece – be it a blog post or video script – and transforming it into another format without losing its original essence. This strategic approach breathes new life into your older content pieces while simultaneously expanding their reach. Double check.
Your blog’s name should serve as a clear indicator of its content theme and niche focus. For instance, if you specialize in long-formcontent marketing strategies for scaling businesses — as we do here at Content Hacker — choosing words that reflect this expertise will immediately inform visitors about what to expect from your site.
We build topical authority for our clients all the time, so it’s definitely within the realm of reach, especially if you focus on niche topics not commonly covered by larger websites. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. The good news?
Okay, it’s definitely worth a look. In a recent study, Backlinko found that long-formcontent is much more likely to attract backlinks than shorter blog posts: Image Source Content marketing for off-page SEO isn’t just about self-promotion. It’s a concept in Google’s Search Quality Rater Guidelines.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Some companies have embraced this concept wholeheartedly.
Evergreen content is content that stays fresh for your readers. Now while a lot of blogs are very successful without writing evergreen content, I’ve definitely found it a great basis for my own blog’s success. But ultimately this type of content doesn’t attract much ongoing traffic. I want to address that a bit.
. #2: Don’t Use AI for All Your Content Lots of bloggers are turning to AI tools to help with the content creation process. I don’t think there’s anything wrong with that (and let’s face it, AI is definitely here to stay). Come up with 3–7 main points you want to cover in your post and write them down as bullet points.
To me, if we think about the concept of marketing funnel, you imagine an inverted pyramid. Seeing people connect with more writers, to appreciate long-formcontent, to come together in something that feels smaller and more community-driven, it's not unique, in general. That just totally blew me away. Joanna: Yes.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. It does teach you but it’s more of a definition post.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. It does teach you but it’s more of a definition post.
. #2: Don’t Use AI for All Your Content Lots of bloggers are turning to AI tools to help with the content creation process. I don’t think there’s anything wrong with that (and let’s face it, AI is definitely here to stay). Come up with 3–7 main points you want to cover in your post and write them down as bullet points.
Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. 3 Key Downsides of AI for Long-FormContent. How ChatGPT describes pillar content is not fully accurate.
This is the definition of effective content marketing. Here are a few valuable lessons you can use to guide your future content marketing strategies: 1. History Repeats Itself 125 years ago, long-formcontent that offered strictly valuable information made big name brands such as John Deere, Michelin and Jell-O household names.
Google’s founders wanted a way to only rank the highest quality, most trustworthy content to provide their users with the best experience possible. This prompted them to develop the concept of using backlinks as credibility votes. We recommend using Ahrefs’ free broken link checker tool, as it will definitely get the job done.
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