Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Meal Prep Meal prep has seen remarkable growth (457%) over the past decade. But the low $0.83

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Blog Blogging Medical Finance 101

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

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Digital Marketing Marketing Social Media Search Engine Optimization 73

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 30, 2023

Ready to decode the secrets of digital marketing funnels? We’re about to take you on a ride through the intriguing world of digital marketing funnels. What is a Digital Marketing Funnel? Now, put this entire process in the digital realm — and voila! You’re in the right place!

Digital Marketing 63

Digital Marketing Marketing Search Engine Optimization Social Media 63

Copywriter Collective

APRIL 11, 2025

The Rise of the TikTok Scriptwriter Video scripting has long been part of the digital marketing toolkit. Even betterrecord a few yourself to show proof of concept. Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge.

Script 54

Script Copywriter Copywriting Writing 54

Backlinko

MARCH 31, 2025

teacher]: Break concepts into step-by-step explanations with real-world examples, analogies, and case studies. Here’s a great example of how you can use its data analysis capabilities for digital marketing. And then you just add [keyword] to call that persona into the chat. Prioritize key takeaways.

Social Media 114

Social Media Consulting Ads Brand 114

Elna Cain

FEBRUARY 27, 2024

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 239

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? That core concept remains the same, though voice search does affect SEO in one way—length.

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Digital Marketing Search Engine Optimization Content Collaboration 123

Contently

SEPTEMBER 13, 2024

Doing concept and strategy work for the image collection before browsing stock libraries helps you get a clear idea of the style and content you want, allowing you to stay discerning,” Lobo says. . “The approach helps narrow down the search to images that naturally fit the desired aesthetic,” Lobo says.

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Manufacturing Storytelling Content Creator Concept 52

Freelance Magic

NOVEMBER 25, 2022

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing.

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Freelance Finance Writing Medical 162

Content Marketing Institute

JANUARY 14, 2019

Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E.

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Sales Marketing Concept Digital Marketing 111

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

BKA Content

OCTOBER 4, 2023

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization “ SEO Like I’m 5 ” by Matthew Capala is your go-to resource for the foundational concepts of SEO. Capala is an accomplished digital marketing executive, speaker, and entrepreneur. How do I get started with SEO on my site?

Search Engine Optimization 97

Search Engine Optimization SEO Digital Marketing Construction 97

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

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Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 9, 2023

Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . Yet, this definition is a bit too simplistic, as knowledge panels can also appear for concepts at times. Knowledge panels are one of Google’s most useful SERP features, and they can do a lot for your digital marketing campaign. .

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Social Media Search Engine Optimization Concept SEO 116

The Hoth

MARCH 25, 2025

In particular, its beneficial to know a bit more about digital PR as a practice, and how backlinks impact your search rankings. Lets start with digital PR. What is digital PR, and why is it valuable for building topical authority?

SEO 59

SEO Brand Awareness Social Media Engineering 59

The Hoth

MARCH 25, 2025

Understanding Topical Authority and E-E-A-T First, lets formally define both concepts so that you can understand: How theyre similar How theyre different How they work together to boost your SEO Lets start with topical authority. What is topical authority, and what does it have to do with search rankings?

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Collaboration Keywords SEO Editorial 59

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Smart Blogger

JUNE 20, 2023

Instead of just saying “Write about digital marketing,” ask for “An informative blog post about the impact of SEO on digital marketing for small businesses.” Just ask: “List the top five digital marketing trends to watch out for in 2023.” ” 10.

Digital Marketing 87

Digital Marketing Creativity Concept Persuasion 87

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. You can use these keywords as inspiration for content ideas.

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Food Content Management System Content Keywords 142

Neil Patel

MAY 14, 2021

Like any digital marketing tool, AI copywriting has its limitations. It’s a simple enough concept. Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. AI Copywriting Limitations. CopyAI is here to help. Conclusion.

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Copywriter Copywriting Writing Script 143

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. Say, I’m new to digital marketing and want to learn more about link building. These could look like “SEO strategies” or “marketing tips for beginners.”. The idea is more keywords = better optimization.

Keywords 110

Keywords IT Digital Marketing Landing Page 110

Neil Patel

NOVEMBER 16, 2020

I’m going to explain the steps you need to take to become a successful vlogger, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Live video is the new wild west in digital marketing.

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Script Concept Content Marketing Promotion 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. Conclusion.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. It’s also not the easiest concept to catch on to. In 2023, we’ll see significant developments in SEO and digital marketing. Search is like the front door to your website.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Fortunately, YouTube ads function just like any other digital marketing platform.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Copywriter Collective

AUGUST 20, 2024

To succeed with that, SEO copywriters should understand the concepts of E-E-A-T and search intent. Informational intent) Do they want to compare several products, concepts, etc.? With 10 years in SEO writing, she’s a ghostwriter and contributor to websites on digital marketing, content creation, and self-growth.

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Copywriter Copywriting SEO Text 109

Neil Patel

DECEMBER 3, 2019

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing.

Marketing 143

Marketing Food Copy Concept 143

The Hoth

NOVEMBER 7, 2023

Here are a few examples of each: Short-tail keywords (head terms): SEO, gardening, digital marketing, home renovation, accounting, etc. Long-tail keywords: ultimate SEO guide, DIY gardening aprons, digital marketing strategies for eCommerce, home renovation for basements, mobile accounting services, etc.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

BKA Content

APRIL 26, 2024

The author, William Townsend, was the first marketing professional to combine an older advertising model oriented around awareness, interest, desire and action, or the AIDA model , with the concept of a funnel. Over the past century, funnels have become a common metaphor for describing how consumers become customers.

Search Engine Optimization 95

Search Engine Optimization Insurance Digital Marketing Advertising 95

Neil Patel

FEBRUARY 9, 2021

The marketing term borrows from the historical term “guerrilla warfare,” which refers to using unconventional means to achieve a goal, mainly relying on ambush and the element of surprise. How is Guerrilla Marketing Different? Guerrilla marketing strategy stands out from other marketing efforts. Clarity is Crucial.

Ads 132

Ads Marketing Advertising Social Media 132

iWriter

OCTOBER 30, 2024

Whether you’re a seasoned digital marketer or just starting your online journey, understanding this powerful concept could boost your site’s credibility and traffic. Don’t worry—we’ll unravel what It is, how it’s calculated, and why it matters for your website’s performance.

Content Creation 52

Content Creation Content Creator Engineering Utilities 52

Neil Patel

SEPTEMBER 17, 2021

Below are the steps you need to take to become a successful YouTuber, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Live video is the new wild west in digital marketing.

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Script Concept Entertainment Content Marketing 134

The Hoth

JANUARY 24, 2023

That’s why it’s best to hire more marketing positions as soon as you have the option. Forming a Winning Digital Marketing Team Since you know that marketing should almost always be a team effort, let’s learn what a successful in-house marketing team looks like.

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Agency Recruitment Marketing Lead Generation 96

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Marketing Rebellion is not like those books.

Content Marketing 98

Content Marketing Marketing Content Social Media 98