The Idea Logical Company

JANUARY 4, 2023

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one.

Publisher 299

Publisher Publishing Publishing Hospitality 299

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Freelance Magic

NOVEMBER 25, 2022

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 162

Freelance Finance Writing Medical 162

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

BKA Content

OCTOBER 4, 2023

The 5 Best Books on SEO To Read in 2023 If you have plans to embark on an SEO education journey, this is the place to start. Apart from hiring an experienced agency to help build an effective SEO strategy, these books are the best investment you can make in your company’s marketing future.

Search Engine Optimization 97

Search Engine Optimization SEO Digital Marketing Construction 97

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Trends don’t stick around for a decade or a year.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. It’s also not the easiest concept to catch on to.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You need to maximize your budget, but you don’t really need to educate your target audience on the brand. Reach: Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES.

Freelance 120

Freelance Writing Finance Script 120

iWriter

OCTOBER 30, 2024

Whether you’re a seasoned digital marketer or just starting your online journey, understanding this powerful concept could boost your site’s credibility and traffic. For instance, a reputable news site or educational institution may have a DA score above 80, while a smaller, niche blog may rank closer to 20 or 30.

Content Creation 52

Content Creation Content Creator Engineering Utilities 52

The Hoth

JANUARY 9, 2023

Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . Yet, this definition is a bit too simplistic, as knowledge panels can also appear for concepts at times. Knowledge panels are one of Google’s most useful SERP features, and they can do a lot for your digital marketing campaign. .

Social Media 116

Social Media Search Engine Optimization Concept SEO 116

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

NOVEMBER 16, 2020

I’m going to explain the steps you need to take to become a successful vlogger, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Live video is the new wild west in digital marketing.

Script 145

Script Concept Content Marketing Promotion 145

ContentWriters

JANUARY 4, 2023

Whether you run an eCommerce segment of a brick-and-mortar store or a fully online eCommerce store, blogs can help you grow your eCommerce endeavors and are a tremendous source of inspiration and education. If you’re in digital marketing, you know about Neil Patel. What Are eCommerce Blogs? Neil Patel Blog.

Finance 97

Finance Blog Blogging Education 97

Susan Greene

JANUARY 8, 2013

They’ve got to be informative and educational; not salesy, something a B2B copywriter will know how to do. A B2B copywriter can bring your concepts to life in print marketing materials. In today’s highly competitive market, you need multiple resources helping to generate leads and sales.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

The Hoth

NOVEMBER 7, 2023

Here are a few examples of each: Short-tail keywords (head terms): SEO, gardening, digital marketing, home renovation, accounting, etc. Long-tail keywords: ultimate SEO guide, DIY gardening aprons, digital marketing strategies for eCommerce, home renovation for basements, mobile accounting services, etc. Bummer, right?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Content Marketing Institute

OCTOBER 31, 2018

In 2006, the marketplace for email marketing automation software was crowded – and getting more so. It invented a new category of digital marketing – calling it “inbound” – and carved a niche for itself in the business software marketplace. Great marketing makes markets. HubSpot created demand in a different way.

IT 110

IT Education Persuasion Content Marketing 110

Neil Patel

SEPTEMBER 17, 2021

Below are the steps you need to take to become a successful YouTuber, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Live video is the new wild west in digital marketing.

Script 134

Script Concept Entertainment Content Marketing 134

Neil Patel

JANUARY 21, 2021

For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. You can create a chat about your business decision and educate people about why you made it. If none of the current conversation topics appeal to you, you can start your own room. Got a launch coming up?

Social Media 138

Social Media Media Engagement Concept 138

ContentWriters

MARCH 22, 2023

It’s also for when readers seek education and information, either to answer a question or find a solution. But more words are not better if they don’t add value, offer new ideas, define difficult concepts, or improve the quality of the reader’s experience. Don’t write past the point where you lose sight of your message.

Long Form Content 98

Long Form Content IT Content Electronics 98

Content Hacker

MARCH 15, 2023

Mark Schaefer An industry leader producing thought leadership content almost weekly is top digital marketer Mark Schaefer. You could pull almost any piece from his blog as a prime example of this type of content, but we’ll look at one piece in particular: “ Does social media marketing still matter?

Long Form Content 90

Long Form Content Content Digital Marketing Concept 90

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. It’s as simple as that.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally.

Marketing 113

Marketing Keywords Ads Advertising 113

The Hoth

FEBRUARY 15, 2023

Well, visitors at the top-of-the-funnel (TOFU) likely don’t even know what SEO is yet, which means you’ll need to create educational content defining SEO and outlining its best practices. For instance, the prospects comparing your SEO product to others won’t want to waste their time reading your educational blogs covering the SEO basics.

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

NOVEMBER 8, 2022

To many digital marketers , a high bounce rate is always a bad thing. An educational or informational webpage is bound to have a higher bounce rate due to its nature. Let’s say that one of your web pages is informative in nature and serves to educate users on a topic that relates to your products and services. .

SEO 105

SEO Landing Page Education Website 105

Neil Patel

MARCH 28, 2023

You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 4, 2021

Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. Bot Academy is an educational resource for Facebook Messenger bots, with plenty of helpful articles, data, and studies. Bot Academy.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Neil Patel

DECEMBER 1, 2021

Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Speaking of creating content, let’s talk about content marketing. Do Content Marketing. 10 Tips for Healthcare and Medical SEO.

Medical 107

Medical Healthcare SEO Search Engine Optimization 107

Smart Blogger

FEBRUARY 23, 2024

Gary Vaynerchuk (@garyvee) Gary Vaynerchuk , aka GaryVee, is a powerhouse of entrepreneurship, digital marketing, and the hustle mentality. Sahil Bloom (@SahilBloom) Sahil is known for his ability to distill complex business, economic, and financial concepts into simple, understandable threads.

Social Media 74

Social Media Concept Digital Marketing Storytelling 74

Contently

DECEMBER 14, 2022

And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead. In addition, Contently’s SEO Story Ideas tool generates story concepts that are more likely to rank on Page 1 of Google and align with your full-funnel strategy.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Susan Greene

SEPTEMBER 16, 2016

Use healthcare digital marketing and the services of healthcare copywriters to get in front of the consumer when they’re at the point of decision! Today’s healthcare market has an ever-increasing number of players. Other Digital Marketing Tools for Healthcare Practices. Make sure they can find you.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Smart Blogger

NOVEMBER 28, 2023

It’s about connecting the dots between seemingly unrelated fields to shed new light on familiar concepts. This could involve delving into how emerging technologies, like AI , might reshape digital marketing or speculating on the future of remote work dynamics. It informs, challenges, and educates.

Post 73

Post Storytelling Social Media Content 73

Quick Sprout

DECEMBER 6, 2022

So, how successful was this concept? There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. It doesn’t need to because it is only ranking for “digital marketing.”. What’s cool about it isn’t the data.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Content Marketing Institute

AUGUST 28, 2018

What about resources and education for prospects and customers? Jeff Leo Herrmann , president, Madison, Michigan and Market. Ali Wert , content marketing manager, Frontline Education. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. thesearchguru #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

BKA Content

FEBRUARY 28, 2024

Comparison guides: Educate residential and commercial clients with a “Complete guide to window coatings” or “Kitchen countertop buyer’s guide.” Your expertise is in construction, not digital marketing. Split your website layout so you have one section for businesses and another for homes.

Contractor 97

Contractor SEO Construction Search Engine Optimization 97