Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Elna Cain

FEBRUARY 27, 2024

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 239

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

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Keywords SEO Search Engine Optimization Contractor 98

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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The Hoth

MARCH 25, 2025

Want to know how to rank well on Google for loads of keywords related to your niche? Higher rankings for hundreds of keywords related to your products and services! Since Google views you as a high-quality source, its algorithm will start favoring you in the rankings for your niches keywords. The results?

Collaboration 59

Collaboration Keywords SEO Editorial 59

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? That core concept remains the same, though voice search does affect SEO in one way—length.

Search Engine Optimization 123

Search Engine Optimization Digital Marketing Content Collaboration 123

Backlinko

MARCH 31, 2025

When I write [keyword], use that persona.” And then you just add [keyword] to call that persona into the chat. teacher]: Break concepts into step-by-step explanations with real-world examples, analogies, and case studies. Here’s a great example of how you can use its data analysis capabilities for digital marketing.

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Social Media Consulting Ads Brand 83

Smart Blogger

MAY 30, 2023

Ready to decode the secrets of digital marketing funnels? We’re about to take you on a ride through the intriguing world of digital marketing funnels. What is a Digital Marketing Funnel? Now, put this entire process in the digital realm — and voila! You’re in the right place!

Digital Marketing 63

Digital Marketing Marketing Search Engine Optimization Social Media 63

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. Use Keyword Research to Inform Your Search.

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Food Content Management System Content Keywords 142

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Identify Connected Keywords and Hashtags. Sometimes things change overnight.

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Marketing Social Media Lead Generation Concept 137

Contently

SEPTEMBER 13, 2024

For best results when using mainstream sites such as Adobe, iStock, or Shutterstock, filter the images using detailed prompts with keywords and related terms, advises Crystal Kendrick, president of marketing firm The Voice of Your Customer. Laying some groundwork before going fishing in image repositories helps.

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Manufacturing Storytelling Content Creator Concept 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. It’s also not the easiest concept to catch on to. Think about it.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Copywriter Collective

AUGUST 20, 2024

It’s weird to realize I’m that dinosaur who remembers SEO copywriting as nothing but placing a keyword throughout a text. Mention a keyword in H2 and H3. Keyword optimization is still here, but the approach to keyword choosing and placing has changed dramatically. Write it in the first sentence of your text.

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Copywriter Copywriting SEO Text 109

The Hoth

MARCH 25, 2025

In particular, its beneficial to know a bit more about digital PR as a practice, and how backlinks impact your search rankings. Lets start with digital PR. What is digital PR, and why is it valuable for building topical authority? As stated before, backlinks are one of the top ranking factors on Google and other search engines.

SEO 59

SEO Brand Awareness Social Media Engineering 59

Contently

MARCH 14, 2023

Some people think SEO is an elusive “unicorn,” available only to the marketing elite. But digital marketing experts disagree. It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.”

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SEO Content Marketing Marketing Content 120

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You’ve done all your audience and keyword research , and you know what the messaging should look like.

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Ads Brand Awareness Lead Generation Advertising 141

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Neil Patel

DECEMBER 3, 2019

Like when you search Google for any query sure you can use browser extensions like Keywords Everywhere to get some data or SEOquake or the Mozbar… but what you can’t get is that Ahrefs or SEMrush experience when you are just on a Google Search results page. It’s not natural in our workflow.

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Marketing Food Copy Concept 143

BKA Content

OCTOBER 4, 2023

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization “ SEO Like I’m 5 ” by Matthew Capala is your go-to resource for the foundational concepts of SEO. Capala is an accomplished digital marketing executive, speaker, and entrepreneur. How do I get started with SEO on my site?

Search Engine Optimization 97

Search Engine Optimization SEO Digital Marketing Construction 97

BKA Content

NOVEMBER 18, 2022

You have probably seen a ton of articles expressing the importance of effective SEO writing to your digital marketing strategy, but do you really understand what it even means? Basic Concepts Behind SEO Writing. Before you can understand SEO writing, there are two basic concepts you need to grasp first. Organic Searches.

SEO 98

SEO Search Engine Optimization Writing Concept 98

Neil Patel

DECEMBER 10, 2021

That included keyword stuffing and creating spammy backlinks on a regular basis. An exact match anchor text is when you use anchor text wording as the targeted keywords for your entire page. Partial Match Anchor Text Partial match anchor texts are when you include your keyword along with other words. Exact Match Anchor Text.

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Text SEO Keywords Engineering 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

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Social Media Construction Digital Marketing Engagement 145

Moz

MARCH 16, 2021

And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. Learn how to use LSI keywords the right way. What are LSI keywords?

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Keywords SEO Engineering Digital Marketing 56

Neil Patel

NOVEMBER 16, 2020

I’m going to explain the steps you need to take to become a successful vlogger, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Live video is the new wild west in digital marketing.

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Script Concept Content Marketing Promotion 145

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. This is where keywords come in.

Marketing 113

Marketing Keywords Ads Advertising 113

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Quick Sprout

DECEMBER 6, 2022

Use keywords appropriately. Use tools to outperform content marketing. You can also use your images to sneak in keywords by naming them accordingly. You can also strategically use keywords in the title of your image as well as the caption or description. So, how successful was this concept? Optimize your links.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

The Hoth

JANUARY 9, 2023

Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . The team at Google wants you to be able to search for a keyword and find the perfect information you need within a few minutes (or seconds). When and Why Do Google Knowledge Panels Appear? Things (companies, products, etc.). The good news?

Social Media 116

Social Media Search Engine Optimization Concept SEO 116

Neil Patel

DECEMBER 1, 2021

Optimize some images, start ranking for keywords. Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Search engines use keywords to connect users and their searches with relevant information.

Medical 107

Medical Healthcare SEO Search Engine Optimization 107

Content Marketing Institute

APRIL 19, 2018

Chelsea Cole, digital marketing trainer, chelseacole.co. Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. Angela Reina, digital marketer, Bloggers Buzz. Find the one thing.

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Creativity Healthcare Digital Marketing Projects 112

iWriter

OCTOBER 30, 2024

Whether you’re a seasoned digital marketer or just starting your online journey, understanding this powerful concept could boost your site’s credibility and traffic. Don’t worry—we’ll unravel what It is, how it’s calculated, and why it matters for your website’s performance.

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Content Creation Content Creator Engineering Utilities 52

Moz

FEBRUARY 11, 2019

Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.

Keywords 61

Keywords Editorial Landing Page Engineering 61

BKA Content

OCTOBER 2, 2024

What Are Low-Competition Keywords? When choosing keywords for your content strategy, you should focus on search terms you don’t have much competition for. What are low-competition keywords? What Low-Competition Keywords Are and How They Work Low-competition keywords are search terms that are easier for your website to rank for.

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Keywords Medical Manufacturing Concept 40

Neil Patel

SEPTEMBER 17, 2021

Below are the steps you need to take to become a successful YouTuber, from starting a vlog and coming up with concepts for a video series to making a quality video and making sure people find your videos. How to Come up With a Concept for a Series of Videos. Start the title of your video with your keywords. ” Step 6.

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Script Concept Entertainment Content Marketing 134

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? If you cater to a niche market, SEO may not provide a payoff since only a few people will search related keywords.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98