Neil Patel

SEPTEMBER 9, 2020

It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). Partly due to a great PR/outreach strategy and, in large part, thanks to its very amusing concept, it started to gain a lot of attention for the company. One good way to do this is to create a video that’s educational.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Content Marketing Institute

JUNE 18, 2018

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Providing a video-based educational experience allows you to: Position your brand as a niche authority.

Website 112

Website Editorial Team Landing Page Content Creator 112

Buffer

MAY 23, 2024

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Many copywriting formulas are different derivatives of the same core concept.

Copywriter 125

Copywriter Copywriting Social Media Persuasion 125

The Hoth

MARCH 11, 2025

Concepts like micro-moments, artificial intelligence optimization (AIO), and hyper-personalization are all revolutionizing the industry, so theyre the exact types of keywords youd want to target to stay on the cutting edge. This means the user wants to educate themselves on a new topic (or learn skills).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Content Writing

DECEMBER 20, 2022

The concept of “copywriting” is still misunderstood by many. Popular examples of Copywriting: PPC Landing Pages. A longer length will be required to educate or entertain the writers. A longer length will be required to educate or entertain the writers. Emails Newsletters . Case Studies. News articles

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. Consider Adding Landing Pages. Not every visitor has to enter your medical website through the home page/front door. And, while you can only have one Home page, you can publish as many landing pages as you’d like.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Article Writing

OCTOBER 29, 2022

With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated. A strong call-to-action, concrete landing pages, and useful content are just a few of the ways your site will generate more sales. If you haven’t, the concept is simple and effective.

Sales 98

Sales Content Marketing Marketing Content 98

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

The Hoth

NOVEMBER 8, 2022

Here’s something that a lot of SEOs don’t realize – bounce rates DO NOT include how long a user spent on a page. . An educational or informational webpage is bound to have a higher bounce rate due to its nature. A higher bounce rate isn’t that big of a deal if it’s an informative or educational page. .

SEO 105

SEO Landing Page Education Website 105

Article Writing

NOVEMBER 4, 2022

Well, the concept is simple, anyway. This is a common concept in SEO marketing that differentiates the stages of a user’s journey from idea to transaction. They are looking for resources, opinions, advice, and education. It appears that our landing page is putting people off. It’s as simple as that. Keyword Funnel.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Susan Greene

DECEMBER 30, 2020

GETTING STARTED – EDUCATION AND SKILLS DEVELOPMENT. I went the traditional route for my education but nothing says you have to follow the same path. For someone who doesn’t have your educational background, how can you begin working in the industry? Self-education and practice will help you learn the basics. Susan Greene.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Jane Friedman

FEBRUARY 28, 2023

Presenting in a library, to a local writer’s group, or as part of an adult education class are also accessible and surprisingly effective ways to get your foot in the door. Initially, your website might only be a single landing page; that’s okay, as long as it’s a page done well. The sales process is not a necessary evil.

Architecture 142

Architecture Proofreader Construction Projects 142

Smart Blogger

MARCH 10, 2023

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. You could write website copy for a company’s home page, for their “About Us” page, or for product pages.

Freelance 120

Freelance Writing Finance Script 120

Moz

MAY 24, 2020

A lack of a detailed, well-structured About page often means leaked conversions as well as missed backlinks or follows. We don’t know exactly how Google decides whether a site can be considered a brand, but we have well-educated theories so we can help Google in making this decision. It is an important entity optimization asset.

Landing Page 81

Landing Page Concept Social Media Education 81

The Hoth

FEBRUARY 15, 2023

Well, visitors at the top-of-the-funnel (TOFU) likely don’t even know what SEO is yet, which means you’ll need to create educational content defining SEO and outlining its best practices. For instance, the prospects comparing your SEO product to others won’t want to waste their time reading your educational blogs covering the SEO basics.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

MARCH 4, 2021

You may have heard of a concept called first-mover’s advantage or FMA. Bot Academy is an educational resource for Facebook Messenger bots, with plenty of helpful articles, data, and studies. It’s an exciting time to dive in and learn all about them. How to Increase Open Rates Using Facebook Messenger Bots. Bot Academy. Conclusion.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Contently

DECEMBER 14, 2022

And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead. Optimizing mid-funnel landing pages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Moz

MARCH 29, 2020

Edit location landing pages in bulk or individually to reflect closures, new hours, and new temporary offers. Be sure hours of operation are accurate everywhere they are mentioned on the website, including the homepage, contact page, about page, and landing pages. Use downtime for education.

Medical 85

Medical Healthcare Education Government 85

BKA Content

FEBRUARY 28, 2024

” Location pages: Your website should have individual landing pages for every city, county or region you serve, such as Minneapolis, St. Comparison guides: Educate residential and commercial clients with a “Complete guide to window coatings” or “Kitchen countertop buyer’s guide.”

Contractor 97

Contractor SEO Construction Search Engine Optimization 97

Smart Blogger

MAY 8, 2023

Content Marketing Content marketing educates, informs, and entertains without appearing overtly ‘sales-y.’ For example: Smart Blogger’s post on How to Become a Copywriter is an excellent example of how educating a reader (and building trust) can eventually lead to sales. Here is an example of a landing page from Morning Brew.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Neil Patel

JANUARY 20, 2021

These can increase the usability of your page as well as amplify your marketing efforts. Here are some of the customizations that you can include: Custom tabs Email capture forms Podcasts Video players Quizzes Polls Landing pages Apps to run contests Appointment schedule apps Blog and RSS feeds Ecommerce tabs.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Hoth

NOVEMBER 7, 2023

Take a peek at the search demand curve for this concept to make more sense. Understanding Supporting and Topical Long-Tail Keywords Now that you know the difference between short-tail and long-tail keywords, your education isn’t over yet. Bummer, right? Transactional.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

The Hoth

MARCH 23, 2023

You see, you can generate all the organic traffic in the world to a landing page – but if it’s not optimized to convert – you won’t see any increases in revenue. If you focus only on CRO, you’ll increase the earning potential of your landing pages, but you won’t generate any organic visitors to see and interact with them.

SEO 59

SEO Landing Page Lead Generation Keywords 59

Quick Sprout

FEBRUARY 19, 2023

But they’re also some of the most useful, providing readers with a comprehensive list of information they can use to inform their decisions or get educated. Ensure it gives readers enough information to grasp the concept. The Complete Guide One of the best ways to inform and educate readers is to produce a comprehensive guide.

Blog Post 77

Blog Post Post Blog Blogging 77

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. It’s important to note that this tracks multiple visits from the same person.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

DECEMBER 19, 2022

The whole idea behind SEO is to match your target audience’s search intent (the reason why they searched for the keyword) with content that educates, informs, and answers their questions. . Including branch-specific information is a great way to distinguish between local landing pages.

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Quick Sprout

JULY 26, 2022

From international brands like Puma to healthcare providers, educational organizations, and small businesses, Vertical Measures can handle it all. Whether you want to run a PPC campaign in Google or create a brand new display ad from scratch, Vertical Measures will get the job done for you. scientists, and direct response marketing veterans.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

APRIL 7, 2023

When it comes to SEO, forecasting can be a tricky concept. Finally, we’ll cover some of the overall limitations of SEO forecasting as a concept, and what you may want to consider instead. By analyzing your bounce rate, you can identify which pages are causing visitors to leave and make improvements to those pages.

SEO 81

SEO IT Keywords Engineering 81

Moz

APRIL 3, 2019

Google, Bing, and Yahoo all have their own forms of a quality score that takes into account a number of factors, including your expected CTR, landing page quality and relevance to your ad, and ad text relevance. That’s not an issue from an SEO perspective as long as you no-index your landing pages.

Brand 68

Brand Government Brand Awareness Finance 68

Smart Blogger

OCTOBER 31, 2023

Think of it as carving out your own corner in the vast world of online education. Your content should not only educate but also captivate. A well-structured PowerPoint presentation or an engaging infographic can often convey a concept more effectively than an over-produced video. And remember, simplicity can be powerful.

Utilities 66

Utilities Education Digital Marketing Landing Page 66

Smart Blogger

OCTOBER 14, 2024

Help Scout uses their blog to educate about customer service and issues around growth and culture, as well as to give inside peeks at the company and its software. Math3ma Category: Education Steal This Idea: Uses colorful illustrations within blog articles to help explain complex mathematical concepts. Sumo (Now BDow!)

Blog 68

Blog Blogging Hospitality Education 68

BKA Content

MARCH 10, 2023

Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. Content marketing , which is written to educate the reader and position your brand as an authority in addition to selling your product or service. But do websites do all of this on their own?

Copywriter 59

Copywriter Copywriting Website Persuasion 59

Moz

OCTOBER 18, 2020

Our financial client created COVID landing pages for both personal and business accounts. Prior to the COVID-19 pandemic, 78% of local marketers agreed with Mike Blumenthal's popularized concept that Google is the new homepage for local businesses. Amanda Jordan : Financial Services. Joy Hawkins: Legal Services. Tweet this!

Hospitality 78

Hospitality SEO Consulting Landing Page 78

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Instead of trying to snag an immediate conversion, inbound tactics provide value at each stage of the journey by educating, entertaining, and ultimately converting the prospect.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Credible Content

JUNE 18, 2023

Embed videos or animations Incorporate videos or animations that demonstrate your product in action, explain complex concepts, or provide valuable insights. Break down complex concepts into easily understandable terms and phrases. Videos are a powerful medium for storytelling and can engage your audience on a deeper level.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients. We also became certified in Google Ads Search along the way.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Copywriter Collective

OCTOBER 31, 2023

Creating impactful landing pages that effectively convert visitors into paying customers. Each target audience varies from the other in terms of age, social class, level of education, religion, geographical location, etc. You can utilize it in: Writing compelling print ads. Creating attention-grabbing online banners.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52