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Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you. Clear and concise writing.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Long-formcontent writing has a conversational and accessible writing style.
And using the right keywords in your top-of-funnel educationalcontent makes you more likely to convert a reader into a lead. By developing yourself as a thought leader, the prospect will spend more time reading your company’s content when they have a question and hopefully convert or refer their friends to you when they need it.
You have to realize the concept of search intent – the motivation of a specific search query. :Do It also has to do with how well your content matches the user’s search intent, the higher you will rank. This is an excellent concept to incorporate in your content because it should look like they are part of it.
One of the keys to creating good pillar content is thinking about topics rather than keywords. Neil Patel is another herald of the concept, having written posts like Why You Shouldn't Do Keyword Research for Your Blog Posts espousing the idea. You want your pillar content to be relevant to your expertise. Educational.
So, how successful was this concept? Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post. until it’s bona fide long-formcontent. You already know that.
2023 – the great AI embracer On January 4th, I was watching another AI content writing video (by Adam Enfroy). And as soon as I saw Content at Scale, I knew I was looking at the Holy Grail of solutions for long-formcontent. The SEO content itself. Sharing Content at Scale started a fire.
Outbound Marketing Inbound content marketing involves creating high-quality content and experiences that provide value to your target audience. This type of marketing can be used to educate readers about topics related to your business or industry as well as answer common questions they may have.
Table Of Contents: Generative AI and Language Models: Crafting the Future of Communication Science Fiction Becomes Reality Enhancing Human-Machine Interaction What Industries Will AI Change? The concept of self-driving cars has moved from science fiction to reality thanks to advancements in artificial intelligence.
Firstly, you need to understand what content is being shared. Contrary to popular opinion about the attention spans of the internet hordes, long-formcontent is shared far more often than short-form. That is a very difficult balancing act. The Art of Sharing. Congratulations.
Different Types of Articles Creating long-formcontent and other types of articles enables the production of high-quality, generated content that serves as a cornerstone of effective content marketing strategies. Opinion pieces: Share personal perspectives, viewpoints, and subjective analysis on various subjects.
YouTube videos explaining concepts outlined in white papers? A Strategic Approach To Content Marketing Why spend hours creating fresh topics when you have goldmines buried within your past work? This format is particularly effective for educationalcontent and can be shared on platforms like SlideShare. Double check.
2023 – the great AI embracer On January 4th, I was watching another AI content writing video (by Adam Enfroy). And as soon as I saw Content at Scale, I knew I was looking at the Holy Grail of solutions for long-formcontent. The SEO content itself. Sharing Content at Scale started a fire.
Consider what you are looking to achieve with the content. Is it perhaps sales-oriented, or are you instead looking to educate the reader and demonstrate your knowledge? It is widely accepted that longer-formcontent performs better for SEO purposes than short content. . more backlinks than short-formcontent.
Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. It’s been proven through research that long-formcontent generates more natural backlinks than short-formcontent, so aim to produce longer articles that explore topics in-depth.
For instance, “Explain this concept in simple terms” or “Give me a detailed analysis.” “I aim to educate my readers about [concept/issue]. Finally, use these refined topics to create outlines for blog posts or other long-formcontent marketing material like white papers or ebooks.
If the popularity of platforms like YouTube and TikTok weren’t enough to demonstrate the crowd-pleasing nature of videos, a survey of educators found that 94% agree video improves student performance. Otherwise, you can simply speak into the camera like you are teaching a class or explaining the concept to a coworker or client.
Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. 3 Key Downsides of AI for Long-FormContent. How ChatGPT describes pillar content is not fully accurate.
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.
Apart from its informational content, Musician Tuts also features creative blog ideas like expert roundup posts and joke collections. Many blog posts feature high-quality charts, audio files, and videos to help musicians better understand certain concepts. What Makes Chris Brogan’s Blog Great? Quality is more important than length.
Generative Fill facilitates adding, expanding, and deleting content from images or fabricating them from the ground up. Greater concept exploration in less time: Users can probe and play with ideas in moments instead of hours. Generative Fill can swiftly generate many high-quality concepts with results a few keystrokes away.
Google’s founders wanted a way to only rank the highest quality, most trustworthy content to provide their users with the best experience possible. This prompted them to develop the concept of using backlinks as credibility votes. After that, create authoritative, long-formcontent to educate and eventually convert your readers.
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