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Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
They want to know about products, apps, or tools and take the time to invest in the content or engage in free trials. For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-formcontent for SaaS companies. Clear and concise writing.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Figure out what cross-functional team members need to be involved in promoting and distributing the content before it’s created. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. know the content is published so they can share it with their professional networks.
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. QuillBot Price : Free trial, $19.99/month
You have to realize the concept of search intent – the motivation of a specific search query. :Do It also has to do with how well your content matches the user’s search intent, the higher you will rank. This is an excellent concept to incorporate in your content because it should look like they are part of it.
Can you suggest edits to make it more persuasive and engaging?” Begin with something like, “You are a tech-savvy copywriter crafting engaging web content about cybersecurity.” This will not only strengthen your argument but also encourage balanced content that appeals to a wide audience. ” 10.
Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Long-formcontent writing has a conversational and accessible writing style.
Writing style tips and formatting advice to ensure readability and engagement. Table of Contents: What Should My First Blog Post Be About? In this section, we’ll discuss how you can share personal details about yourself or your business, direct readers toward relevant pages on your site, and encourage social media engagement.
In addition, Contently’s SEO Story Ideas tool generates story concepts that are more likely to rank on Page 1 of Google and align with your full-funnel strategy. Using this functionality, your team can create content primed for SEO performance and keep tabs on what pieces performed best.
Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Weave in relatable experiences, sensory details , and emotional language to create captivating content. .” Let’s dive in! ” Notice the improvement?
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Even though your readers are smart, most won’t want to expend mental energy trying to read through complicated concepts. Know Your Value.
But a slow website will also impact the way your website visitors engage with your pages. Look at how abandonment rates increase for websites with long page loading times: When your website operates slowly, visitors become frustrated and often abandon your site for another option. So, how successful was this concept?
The concept is that you partner with a supplier. You’ll need three things: A website or social media account that’s attracting a reasonable volume of visitors Engagingcontent that’s relevant to the site you’re partnering with One or more affiliate links on your site As you can see, it’s quite a simple idea.
Here’s how it’s done… Understanding Content Repurposing It’s not about reinventing the wheel. It’s about using what already exists in different and engaging ways. YouTube videos explaining concepts outlined in white papers? This can create engagement and drive more traffic to your blog.
The concept of self-driving cars has moved from science fiction to reality thanks to advancements in artificial intelligence. By analyzing a student’s performance data, AI can identify strengths and weaknesses, tailor content accordingly, and provide customized feedback for improvement.
Firstly, you need to understand what content is being shared. Contrary to popular opinion about the attention spans of the internet hordes, long-formcontent is shared far more often than short-form. The content needs to be engaging, but also self-promotional. That is a very difficult balancing act.
Unlike Facebook, however, LinkedIn also has additional features which allow for longformcontent which provides a unique opportunity to attract additional attention to individuals, businesses and bloggers who use this feature effectively. But if your content never gets extensively shared, you’re not accomplishing much.
In today’s digital age, the demand for high-quality written content is soaring. From articles generated by AI to essays crafted by human writers, the art of content writing plays a pivotal role in creating engaging and informative material. Why Do You Need One?
From picking the perfect platform like Wix or Blogger, which offers customizable templates and easy integration with Google services, to making your first post shine with engagingcontent — this guide covers it all. Videos and images do wonders for breaking text monotony and keeping readers engaged. But where do you begin?
Your blog’s name should serve as a clear indicator of its content theme and niche focus. For instance, if you specialize in long-formcontent marketing strategies for scaling businesses — as we do here at Content Hacker — choosing words that reflect this expertise will immediately inform visitors about what to expect from your site.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. The key to content marketing is quality. Does It Mean What You Think It Means?
AI-powered content creation is here and it’s changing the game. This tech isn’t just about speed; it’s smart enough to analyze data for your strategy, personalize your message at scale, and even keep social media buzzing with engaging posts. Create Content Outlines 5. What is the best AI tool for content creation?
Websites can establish topical authority by creating engagingcontent that aligns with Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) Quality Rater Guidelines. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query.
Content Marketing Create value-packed, engagingcontent that addresses the needs and interests of your target audience. High-quality content is more likely to be shared and linked to by other websites. It’s a concept in Google’s Search Quality Rater Guidelines. You should also engage your audience.
Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.
When you choose an idea to write about, choose one that you feel excited about or truly engaged with. Coming up with ideas doesn’t need to take long … and in fact, you may well find that you’re more creative when time is short. You want to share something truly useful, heart-felt, or thought-provoking with the world. Short on Time?
Many of the examples I’ll give you later from Digital Photography School and ProBlogger are cornerstone pieces of content I continue to drive traffic to from my ongoing posts. Engage new readers: You can link to evergreen content from your navigation menu or sidebar. Evergreen content looks very different.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. That’s certainly a powerful approach.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. That’s certainly a powerful approach.
When you choose an idea to write about, choose one that you feel excited about or truly engaged with. Coming up with ideas doesn’t need to take long … and in fact, you may well find that you’re more creative when time is short. You want to share something truly useful, heart-felt, or thought-provoking with the world. Short on Time?
For instance, “Explain this concept in simple terms” or “Give me a detailed analysis.” Refining your ideas and using relevant keywords when brainstorming will help you create content that resonates with readers. “I aim to educate my readers about [concept/issue]. ” 10.
Otherwise, you can simply speak into the camera like you are teaching a class or explaining the concept to a coworker or client. You can post your training videos without any additional material but adding a transcript option keeps some learners more engaged. Use an active voice to engage readers or listeners. eLearning Games.
Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. 3 Key Downsides of AI for Long-FormContent. How ChatGPT describes pillar content is not fully accurate.
Some of the best inspirational and engagingcontent comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. It’s more proof that the internet just can’t get enough of cats. .
How to save time in social media content creation with AI Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engagingcontent on social can be overwhelming. AI content creation tools can help you here, especially when saving time in social media post creation.
Engage with readers. Apart from its informational content, Musician Tuts also features creative blog ideas like expert roundup posts and joke collections. Many blog posts feature high-quality charts, audio files, and videos to help musicians better understand certain concepts. Include step-by-step instructions.
Long titles can be overwhelming and difficult to remember. Make it engaging: A great blog title will capture the reader’s attention and spark their curiosity. It’s about striking the perfect balance between informative and engagingcontent. Scalability: Choose a platform that can grow with your blog as it expands.
With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engagingcontent, and drive better business outcomes. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
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