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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. They follow you.

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6 Ways To Simplify Complex Concepts in Legal Writing

Freelance Writing Jobs

This blog post covers what you need to know about legal writing and learn how to simplify complex legal concepts. The same applies to writing insurance policies for contractors , where you must be aware of concepts like liability, indemnification, and subrogation. Remember, simplicity leads to better comprehension and communication.

Concept 101
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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be.

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How to Write a Concept Paper in 7 Steps

Grammarly

Before you can write a research paper, or begin your research, you may have to write a concept paper. A concept paper is a short academic paper that explains the research you plan to conduct. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a concept paper?

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How to Use Promoted Videos to Generate More E-commerce Sales

Neil Patel

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. There were select television and radio shows that effectively promoted books.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.