Remove Concept Remove Engagement Remove Storytelling
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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. They didnt quite grasp the concept of the interwoven essays I envisioned, but encouraged me to follow my heart. Eventually, I had a manuscript.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

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How to incorporate different elements of storytelling into content writing?

Credible Content

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

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6 Ways To Simplify Complex Concepts in Legal Writing

Freelance Writing Jobs

This blog post covers what you need to know about legal writing and learn how to simplify complex legal concepts. The same applies to writing insurance policies for contractors , where you must be aware of concepts like liability, indemnification, and subrogation. However, it requires clarity, conciseness, and engagement.

Concept 111
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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be.

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What are the key elements of creating high-quality and engaging content?

Credible Content

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. It runs a test to see how users engage with this new information. The punchline?

SEO 101