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Read your socialmedia posts out loud This is an exercise often practiced by novelists, playwrights, and fiction writers who want to make sure their dialogue really sizzles. If a person who doesn’t work as a writer feels odd reading a character’s dialogue aloud, that tells the writer the copy may need work.
Depending on the campaign, you may be trying to: Direct people to a sales page Create brand awareness Generate conversation Get someone to like, follow, and share a post or page Direct people to external content In other words, socialmedia copywriters wear many hats. Socialmediacopy must be short, friendly, and conversational.
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