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Amazingly, no one hard-codes these concepts or explains how to put them together—the model learns this itself by being trained on mind-bogglingly large amounts of raw text (such as everything on the public internet). According to IBM , we should also expect governments around the world to make AI management a priority.
By learning from millions of examples, the model would understand concepts like “email structure”, “formal writing”, and “business terminology” with being directly programmed. For example, a marketer could use generative AI to produce multiple versions of marketingcopy, giving them a range of creative starting points to develop further.
Copywriters write advertising and marketingcopy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?
In this article, I’ll outline the concept of the AI-Assisted Artisan Author , which is how I intend to surf the wave of change ahead, rather than drown in the deluge. I am the technology advisor to the Alliance of Independent Authors and helped formulate a submission on AI and copyright to the UK government in January 2022.
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