The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

JANUARY 15, 2021

In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future. Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Article Writing

NOVEMBER 4, 2022

Well, the concept is simple, anyway. In the past, efficient search engine optimization was all about keywords and links and using them to draw traffic to your content. However, people do tend to keep their searches shorter and simpler, something that should be taken into account when planning keywords and SEO. Mobile-First.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Content Marketing Institute

JANUARY 7, 2019

Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Once you’ve chosen the pages to work on, these tools can help. Text Optimizer: Include related keywords and concepts. You can analyze those search snippets and extract related terms and concepts.

Editorial Team 111

Editorial Team Editorial Content Concept 111

Neil Patel

SEPTEMBER 16, 2020

Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it. A landing page spotlighting a specific spa won’t work.

Landing Page 126

Landing Page Keywords Copy SEO 126

Neil Patel

SEPTEMBER 9, 2020

Partly due to a great PR/outreach strategy and, in large part, thanks to its very amusing concept, it started to gain a lot of attention for the company. In fact, more brands than ever are using videos on landing pages and on various other pages of their websites to keep visitors engaged and, eventually, convince them to make a purchase.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Moz

FEBRUARY 11, 2019

Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Neil Patel

MARCH 29, 2021

You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry. Since the easiest one to search is Twitter, you should try running a Twitter search for the keyword “guest post” to get the latest tweets about guest posts in your industry.

Blogging 145

Blogging Blog Social Media Keywords 145

Jane Friedman

AUGUST 27, 2024

Kickstarter made this easier and more accessible by combining the concept with key components of social media. That platform handled the transactions, gave the campaign a home page, and provided social infrastructure to help a project gain followers and momentum. The term has faded a bit, but the concept remains the same.

Writer 133

Writer Landing Page Projects Publisher 133

ContentWriters

OCTOBER 27, 2022

Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Both Use Keywords. Both strategies require targeting keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Marketing Institute

JULY 31, 2018

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. Focus on one topic per blog post, video, or web page. Use keywords in branded links so people know at a glance what the link will address. Make your social posts as short as possible. Conclusion.

Content Marketing 104

Content Marketing Persuasion Marketing Content 104

Neil Patel

OCTOBER 6, 2021

Peet’s brought these concepts together with their coffee subscription service. Leverage this power by collecting reviews and testimonials and sharing them in your ads, social media, landing pages, product pages, and other relevant locations. Then create ads that leverage those keywords.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. AI can also help you find more high-performance keywords or remove low-performing ads. Dynamic Search Ads match user search terms to your ad to help fill gaps in keyword-based campaigns. The benefits of using personalized ads can’t be ignored either. Create More Targeted Ads.

Advertising 114

Advertising IT Ads Landing Page 114

BKA Content

FEBRUARY 28, 2024

If you rank high on page one when potential customers search for keywords such as “best general contractor in Dallas, TX,” you can count on a significant boost to website traffic. ” Content: You need high-quality blog articles, guides, and web pages (with keywords) to build an excellent reputation online.

Contractor 97

Contractor SEO Construction Search Engine Optimization 97

Neil Patel

MARCH 4, 2021

You may have heard of a concept called first-mover’s advantage or FMA. You can set your bots to trigger responses based on keywords that your leads use in their message. It’s an exciting time to dive in and learn all about them. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Credible Content

MAY 25, 2023

To create compelling and engaging copy , consider the following copywriting tips that highlight the importance of creativity and originality in your work: Ability to generate unique and compelling ideas Embrace brainstorming sessions to generate fresh ideas and concepts.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Content Marketing Institute

AUGUST 20, 2018

Include images that help explain processes or concepts. Often, this type of writing is called “conversion copywriting” because copywriters use it on landing pages and sales pages to lead the reader to a profitable action or conversion. Every word on the page should make the user want to keep reading, says @JuliaEMcCoy.

Long Form Content 111

Long Form Content Copy Copywriter Copywriting 111

Neil Patel

MARCH 26, 2019

We do keyword research to make sure we are going after popular terms. Keyword research. Popular keywords in one language aren’t always popular in other languages. Read this article to get an overview of how I rank for 477,000 keywords. If you translate your content, it isn’t as simple as popping it up on landing pages.

SEO 111

SEO Keywords Brand Landing Page 111

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Article Writing

OCTOBER 29, 2022

One of the easiest ways to do this research is to take the target keyword you plan to write on, google it, and read through the posts or pages of the sites that rank for that keyword. . They’ll offer you direction on what readers value and what Google thinks is the top resource for that keyword.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

The Hoth

FEBRUARY 15, 2023

The best way to do that is through targeted keyword research for each funnel stage. Your keyword research is what will save you from displaying content to the wrong audience. For example, if a user searches for what SEO is on Google, that’s a top-of-the-funnel (TOFU) keyword. What makes it TOFU? Middle-of-the-funnel (MOFU).

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

DECEMBER 14, 2022

An end-to-end CMP helps your team identify the topics, questions, and keywords your target audience commonly searches for to inform ideation for editorial and sharpen SEO rankings. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

The Hoth

NOVEMBER 8, 2022

So if you notice some individual pages with high bounce rates , consider the nature of the content first before trying to lower it. A higher bounce rate isn’t that big of a deal if it’s an informative or educational page. . Landing pages. Let’s consider an example to make this concept clear.

SEO 105

SEO Landing Page Education Website 105

Moz

MAY 24, 2020

It’ll take you just 30 minutes to create a captivating video to put on your landing page: 2. More than that, Google needs links to: Understand how well-cited (and hence authoritative) any page is Create a map of sites, entities behind them, and concepts they represent. Link your brand to other entities.

Landing Page 81

Landing Page Concept Social Media Education 81

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

DECEMBER 19, 2022

Uploading your franchise website to local directories (Yellow Pages) . Using location-based keywords . The whole idea behind SEO is to match your target audience’s search intent (the reason why they searched for the keyword) with content that educates, informs, and answers their questions. . Unique hours of operation .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Intergrowth

MARCH 24, 2023

The only issue with this concept is that making it as an affiliate marketer is no easy feat. SEMRush SEMRush is our go-to tool for keyword research, fixing SEO mistakes , and competitor analysis. Ahrefs Ahrefs serves many of the same functions as SEMRush (keyword research, on-page audits, competitive content analysis, etc).

Marketing 88

Marketing Landing Page Text Advertising 88

Quick Sprout

JULY 26, 2022

The digital marketing experts at Mainstreethost go beyond keyword analysis and content creation for SEO. They’ll also help optimize your website for specific keywords that will be found on Google local searches. They specialize in the fundamental details on the backend to help websites rank above the competition.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Susan Greene

DECEMBER 30, 2020

I’m continually searching for new approaches, new trends, new concepts. Those pages allow me to learn about my client’s business and what makes them unique. I also enjoy writing landing pages because they’re tightly focused. You may also be able to specialize in a certain kind of writing, such as ads or landing pages.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

ContentWriters

MAY 8, 2024

A well-thought-out SEO plan can work in tandem with SEM to lower your PPC ad spend by “priming the pump” for your most important keywords. You can use the data from your ad campaigns to optimize your landing pages for conversions to maximize the ROI of your SEM and SEO.

SEO 64

SEO Search Engine Optimization Keywords Advertising 64

Copywriter Collective

NOVEMBER 11, 2022

Believe it or not, most visitors spend less than 15 seconds on a given page on your website, so you have around 10 seconds to communicate your value proposition. Versatility, next on our list, applies to different content formats (landing page, blog, etc.) SEO recommendations (main keyword, related keywords, etc.).

Copywriter 64

Copywriter Copywriting Marketing Brand Awareness 64

The Hoth

AUGUST 22, 2024

Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. You can think of Google’s index as a giant catalog of web pages that its crawlers determined are worthy of inclusion in the search results. storing the content in its index).

IT 81

IT SEO Architecture Engineering 81

Moz

JANUARY 1, 2019

Using questions on your landing pages and / or social media will improve engagement. Basic questions (these usually relate to defining concepts). Furthermore, it analyzes your query and generates results for related keywords allowing you to expand your search and see the bigger picture: 5.

Landing Page 59

Landing Page Social Media Architecture Keywords 59

Neil Patel

APRIL 7, 2023

When it comes to SEO, forecasting can be a tricky concept. Finally, we’ll cover some of the overall limitations of SEO forecasting as a concept, and what you may want to consider instead. This includes factors such as organic traffic, keyword rankings, and more. What Is SEO Forecasting and Why Does It Matter?

SEO 81

SEO IT Keywords Engineering 81

Express Writers

JUNE 16, 2024

That’s why online content — web pages , blogs , landing pages — play by different rules. Provide links to your original sources for specific statistics, sprinkle the keywords naturally, and link to other pages on the client’s website. The editing process also lets you optimize the piece for online visibility.

Writing 98

Writing Writing Style Writer Social Media 98

The Hoth

MARCH 23, 2023

After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). It’s an exhilarating feeling whenever your SEO strategy starts to bear fruit.

SEO 59

SEO Landing Page Lead Generation Keywords 59