Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Here are several of Chris’ experiments.

Content Marketing 105

Content Marketing Marketing Content Text 105

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. Otherwise, personal limitations will hold back your jack-of-all-trades from handling every aspect of your marketing strategy.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Fat Joe

MAY 5, 2023

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 Don’t just blog about boring or generic SEO stuff.

SEO 105

SEO Agency Lead Generation Education 105

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Contently

DECEMBER 14, 2022

Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

The Hoth

JANUARY 18, 2023

There are a few types of quick wins, but the term most commonly refers to ‘striking distance’ keywords. These are keywords that you’re already ranking for, just not on page one or in the top 10. . Well, with some much-needed optimization ( technical SEO tweaks, proper keyword usage, backlinks , etc.), Why is this important?

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

BKA Content

FEBRUARY 17, 2023

On top of that, though, the art of product writing can also have major benefits relating to organic search/SEO, lead generation and overall sales. The words are easy to understand and express clear concepts. This includes keywords, title tags, image alt tags and meta descriptions. However, they don’t seem forced.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The best way to do that is through targeted keyword research for each funnel stage. Your keyword research is what will save you from displaying content to the wrong audience.

Marketing 102

Marketing Education Brand Awareness Keywords 102

ContentWriters

DECEMBER 13, 2023

Both will know who your audience is, how to support your marketing goals, what the sales journey is, and how to collaborate with design, lead generation, or content development teams.

Copywriter 111

Copywriter Copywriting Writer Writing 111

ContentWriters

JANUARY 4, 2023

They walk readers through every step by creating guides that simplify complicated concepts. In addition to great tutorials, there are informative articles on A/B testing, lead generation, and more. It’s also a chance to use those keywords that you’d like to rank highly for. eCommerce CEO. The Better Lemonade Stand.

Finance 97

Finance Blogging Blog Education 97

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. So, how do you find the right keywords to target? a cat meowing).

SEO 112

SEO Keywords Social Media Engagement 112

Bramework

OCTOBER 3, 2023

Following the E-A-T concept—Expertise, Authority, Trustworthiness —will establish you as a leader in your industry. By regularly churning out thoughtful, keyword-rich blog articles that directly answer users’ inquiries or solve their problems, you improve your site’s Search Engine Optimization (SEO).

Blogging 105

Blogging Blog Search Engine Optimization Social Media 105

Content Marketing Institute

NOVEMBER 7, 2017

While it may seem like a simple, straightforward concept, it’s a deceptively complicated technique to master, owing to the complex nature of keyword targeting, platform-specific display variations, ongoing algorithm changes, and a highly noisy and competitive marketplace for popular keyword terms.

Promotion 111

Promotion Content Social Media Advertising 111

Content Hacker

MARCH 2, 2023

Research Relevant Keywords and Topics 4. More effective lead generation opportunities. It involves a comprehensive plan of action that includes researching relevant keywords, identifying target audiences, developing engaging content, and measuring results. Define Your Goals and Objectives 2. Develop a Content Calendar 5.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Shorthand Content Marketing

JANUARY 5, 2023

With most business books, you get the central concept by the end of the first chapter. Joe Pulizzi proves to incredible power of a simple marketing concept: having a singular focus on your audience, and building loyalty directly through sharing valuable, insightful customer-centric information that helps your prospects to buy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Blake Denman: Home Services. HVAC company?

Hospitality 78

Hospitality SEO Consulting Landing Page 78

Quick Sprout

OCTOBER 22, 2022

They offer social media marketing, PPC management, lead generation services, and SEO copywriting. Then Hibu will add keyword-rich content to help you rank for local searches. If you want to go beyond basic keyword research and on-page optimization, Searchbloom’s local SEO technical auditing process is second to none.

SEO 88

SEO Agency Digital Marketing Contractor 88

Moz

APRIL 3, 2019

To get your content to perform well in paid search, it’ll need to be more niche and targeted to the keywords you’re bidding on, otherwise, your quality score will suffer. The key to successful blog posts is to have a targeted topic informed by keyword research. Goal: Lead generation. Goal: Organic acquisition.

Brand 68

Brand Government Brand Awareness Finance 68

The Hoth

MARCH 23, 2023

After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). If CRO is still a new concept, you may not know where you can put it into practice. What’s that?

SEO 59

SEO Landing Page Lead Generation Keywords 59

Fat Joe

AUGUST 18, 2023

This glossary is designed to break down SEO jargon into quick, easy-to-understand concepts. Keyword A specific phrase users enter into search engines to find relevant information. Ranking The position of a web page in search engine results for a specific keyword. Backlink A hyperlink from one website to another website.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52

Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. This includes incorporating relevant keywords, structuring the content properly, and ensuring it is user-friendly, mobile-responsive, and accessible. What is Content Creation?

Content Creation 52

Content Creation Content Proofreader Brand Awareness 52

Fat Joe

APRIL 14, 2023

Each article or piece of content should have specific goals in mind, tailored to your client’s current performance and the keywords they are targeting. They can also have trouble conveying industry-specific terms and concepts that might seem perfectly normal to them but will be foreign to you and your writing team.

Agency 105

Agency SEO Recruitment Content Creation 105

Moz

AUGUST 12, 2020

Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing. Many marketers focus solely on keyword research when crafting their content, but it just isn't enough if you want to gain a competitive edge. Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Ross Simmonds.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

The Hoth

NOVEMBER 8, 2022

Lead generation websites. The average bounce rate hovers between 30 – 55% for web pages geared at generating leads only. . General landing pages have a higher average bounce rate of 60 – 90%. Let’s consider an example to make this concept clear. Landing pages.

SEO 105

SEO Landing Page Education Website 105

Content Hacker

JUNE 30, 2023

Ebooks, guides, and other resources provide extra insights into relevant topics while reinforcing key concepts your students learn throughout the coursework. For more on creating blogs and CTAs that help readers become customers, check out my guide on building a lead generation funnel.

Blogging 80

Blogging Blog Collaboration Banking 80

Intergrowth

MARCH 5, 2023

For instance, people might leave your site because: It loads too slow They’re overwhelmed by too many pictures and videos You’re targeting the wrong keywords — in which case you’re attracting the wrong audience Either way, your bounce rate can help you identify issues with your website. There are many explanations for a high bounce rate.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

ProBlogger

FEBRUARY 23, 2016

There are several tools that can help you zero in on great content ideas: Google keyword planner that lets you research keywords and concepts related to your core ideas. Types of Content formats that Work Best for lead generation: Blog posts and articles. Make a list of ideas that lend themselves to content pieces.

Content Creation 34

Content Creation Proofreader Marketing Content 34

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. This is great to engage with and even lead the conversations regarding those topics. Identify Connected Keywords and Hashtags. How are trending topics related to keywords? Be involved.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Neil Patel

MARCH 4, 2021

You may have heard of a concept called first-mover’s advantage or FMA. One way is to embed a link on your website that looks like a typical CTA , but instead of having leads provide their email addresses, the CTA asks if they can message you on Facebook. You can even gain a new lead when they leave a comment on your Facebook page.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Neil Patel

JANUARY 15, 2021

In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future. Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing !

SEO 145

SEO Landing Page Keywords Social Media 145

Quick Sprout

DECEMBER 6, 2022

Use keywords appropriately. You can also use your images to sneak in keywords by naming them accordingly. You can also strategically use keywords in the title of your image as well as the caption or description. It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Backlinko

MARCH 25, 2024

You can see Coyuchi’s most trafficked pages, the keywords those pages rank for, and the number of backlinks pointing to those pages. Keyword Research Semrush’s Keyword Magic Tool will save your team hours each month doing keyword research. For example, enter a seed keyword like “organic blankets.”

Agency 111

Agency SEO Keywords Projects 111

The Hoth

AUGUST 1, 2023

Stage one is to attract prospects to your website through keyword research and quality content. Next, you need to convert these visitors into leads through newsletter sign-ups, CTAs (calls-to-action), and highly optimized landing pages. Keyword research is a staple of SEO , which goes hand-in-hand with inbound marketing.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

ContentWriters

MAY 22, 2024

So, creating enough quality content to drive traffic is a necessary step if your goal is to increase lead generation from your content strategy. If you’re doing this internally, you’ll need to build systems and methods for keyword research, conversion tracking, and content generation.

Writing Services 59

Writing Services Writing Blogging Blog 59

Buffer

NOVEMBER 16, 2015

This graphic from Garrett Moon of CoSchedule does a great job explaining this concept (the blue ocean blogs are what you’d aim for): This piece of the strategy will help you orient yourself in the content marketplace, so that you, your team, and/or your client can create content marketing pieces that stand out rather than blend in.

Content Marketing 52

Content Marketing Marketing Writing Content 52