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Its goal is to help users understand a product, concept, or subject. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-formcontent for SaaS companies. Because SaaS content writing is long-form, it’s also high-paying. The topics also need a lot of support regarding data, research, and quotes.
Examples of content include: Blog Posts White Papers News Articles Case Studies Social Media Posts Similarities Between Copywriters and Content Writers There are many similarities in the skills and functions of those who excel at copywriting vs content writing.
With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes LeadGeneration.
Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective leadgeneration opportunities. These can help illustrate complex concepts in an easy-to-understand way. Check out our tutorial for Content at Scale here.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Some companies have embraced this concept wholeheartedly.
It’s an outstanding tool for leadgeneration and helps you engage with visitors to your website. As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while. So, how successful was this concept? Start Blogging.
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