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Listening to the other side of it, where the prose people are so retailer-focused, is wild to me. I think the change is—and I've been talking about direct sales in the prose side since 2016, at least, when I ran my first three prose campaigns. Joanna: Yes, I mean, I've built my business on the flywheel concept as well.
In a recent post, Derek Halpern introduces the concept of the thread of discontent. Based in Maryland with roots in New York, she’s been crafting effective marketingcopy as a writer and polishing many forms of prose as an editor since 2002. Derek’s point is well taken. Can you share any examples?
Copywriters write advertising and marketingcopy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?
So sort of like when you read a book, unless you have a photographic memory, you cannot recall that book, but you can recall the concepts because you have made associations between what you read and it communicated to you these ideas. I think I use ChatGPT for a lot of lists of options, and also marketing. ” So it was doing that.
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