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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be.

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6 Ways To Simplify Complex Concepts in Legal Writing

Freelance Writing Jobs

This blog post covers what you need to know about legal writing and learn how to simplify complex legal concepts. The same applies to writing insurance policies for contractors , where you must be aware of concepts like liability, indemnification, and subrogation. Remember, simplicity leads to better comprehension and communication.

Concept 101
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Open loop Open loops, often referred to as curiosity gaps, involve presenting a concept to your reader without fully exploring it until later in your caption. There are plenty of storytelling formulas you can lean into to get your point across.  And the promise of an interesting story is often hard to resist. 

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How to Use Promoted Videos to Generate More E-commerce Sales

Neil Patel

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

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17 Brainstorming Methods and Techniques to Unlock Your Creativity

Grammarly

Rapid ideation This fast-paced technique promotes quick thinking by setting strict time limits. These techniques tap into spatial and creative processing, making them ideal for storytelling, content planning, and problem-solving. Dont worry about artistic skillfocus on capturing concepts visually.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. E-books can be sold individually or as part of subscription services. What is Personal Branding?

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How to Use AI to Breathe Life into Modern Storytelling in 2024

Smart Blogger

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.