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SEO Forecasting in Google Sheets

Moz

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). Posted by Tom.Capper. Types of SEO forecast.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Event tracking has been a part of Google Analytics since 2004, but the concept has taken on a whole new meaning and value with Google Analytics 4.