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The other day, he was telling us about one of his first sales meetings back when he was just starting out, over 30 years ago. Open loop Open loops, often referred to as curiosity gaps, involve presenting a concept to your reader without fully exploring it until later in your caption.
The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be.
” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. ” And, 68% of their users take this information and make purchase decisions—so, you can find all sorts of opportunities to use “moments” on this site to make your sales.
Sales Amplify. How Does Content Marketing Drive Sales? So, how can you guarantee sales and interest from your content marketing over the life of your business? . We have the answers as we delve into how content marketing drives sales and can continuously bring in customers. How Content Marketing Drives Sales.
If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.
Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. APEX Map – Keep up with the current APEX Legends Ranked Map.
If you’re a more literary writer (where what attracts readers to your work is the quality of the prose and the depth of the concept), start working your way up the literary magazine ladder. Publication Quite simply, start getting your work into the world.
Generate more leads and sales. It could be through storytelling, relatable examples, or addressing common pain points. Engagement: Superior content engages the audience through storytelling, examples, and relatable experiences, capturing their attention and interest. Increase brand awareness. Improve your search engine rankings.
While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.
So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? You can almost guarantee the potential sales will be out the door before you even knew it. It’s like that sales saying, “always be closing” I want you to always be filing information.
Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Instead, distill complex concepts into easily understandable and relatable insights. Explain complex concepts in simple terms, ensuring everyone can grasp your content’s core ideas.
The concept of “copywriting” is still misunderstood by many. Copywriting is not about storytelling or presenting descriptions in any form. This is all about persuading readers to take sales-related action. Website Sales Copy. This is where the concept of FOMO ( Fear Of Missing Out) comes into play.
It was sales, selling. Then I wrote a business book called The Salesperson Paradox , and it was in conjunction with my sales consulting company at the time, and that was how I started into my creative career. I love that you have a sales person background. Douglas: My professional career, I started, let's see, 20 years ago.
“Show, don’t tell” is fine advice if you are aiming for a quick sale of movie rights, or if you are fifteen years old and learning how to write in scenes, but the proper amendment of the phrase for the rest of us should be “show when you can, but tell whenever showing isn’t necessary.” The writing life is mostly a lonely, miserable life.
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. In an article about improving team communications, this might be where you make the sale for your product’s asynchronous communication feature.
One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. When you use curiosity effectively, it’ll lead to increased sales. And, the higher your CTR , the more sales you’ll make. Not all call to action messages are created equal.
How can it send your sales sky-high? So, we’ve unpacked the concept of social commerce, but where exactly does this shopping revolution happen? They are storytelling at its finest, and consumers can’t get enough. Video is the perfect venue for product showcasing to meet storytelling, and the outcome?
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. You need a copywriter if you want your customers or prospects to sign up for a newsletter or say yes to purchasing a product or service. Its function is transactional.
Benefits make sales , and features make failures. Become an expert storyteller , too. Even though your readers are smart, most won’t want to expend mental energy trying to read through complicated concepts. Vanessa Perplies, Brand Storyteller, Workiz. Brands have sales quotas; people have values.
By writing content for companies, you can put your great storytelling skills to work in a growing, lucrative market. But figuring that out and selling that concept is a tough, tough thing. Rather than selling a bigger concept like a case study, you say, “I did this. Many times content won’t result in immediate sales.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. That prospect is then placed in an email sales funnel or will receive the company’s newsletter.
Your page should look something like this: Healthcare Data Campaign HDC-5 3 sales emails January 30, 2023 Now at least you have something on the page. Note the major points you plan to cover and flesh out some of those concepts with details if you know them. Cultivate a voice and storytelling style that cannot be compared to others.”
You have to realize the concept of search intent – the motivation of a specific search query. :Do This feels like just another sales and marketing copy created by an algorithm or a bot His tips on copywriting for SEO help the audience remain interested in the content, ultimately increasing the conversion rate. Trying to buy something?
However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling. Don’t Use the Direct Sales Approach. Use Social Media.
For both Capital Ideas and Redshift, some of the best friends come from the sales team. In fact, the Capital Group’s sales force was once its content distribution strategy. Capital Group’s sales force was part of its distribution strategy. We go to sales and say, ‘We know you’re trying to strike up conversations in this sector.
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. That night, it kept me awake.
Using AI-driven tools like robotic process automation (RPA) gives marketers time to dedicate their energy to other areas, such as crafting concepts or examining competitive spaces and industry trends for further insight. These digital elements shed a whole new light on the art of storytelling.
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. After all, your brand narrative is an integral part of storytelling in content marketing. They are qualified prospects ready to buy and willing to talk to sales. The end goal?
A well-maintained blog can help businesses increase conversions and sales, thanks to users’ tendency to support brands they trust. This approach involves consistently creating valuable content, igniting trust among your audience, and leading to increased conversions and sales.
It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Through observation, brainstorming, and A/B testing, you can come up with a new concept that others can learn from. Storytelling can also help bridge that gap.
Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. Mix it up. AnthonyGaenzle Click To Tweet.
Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. This will help you develop the skill of expressing complex concepts in an easy-to-understand manner. Let’s dive in!
It’s about connecting the dots between seemingly unrelated fields to shed new light on familiar concepts. Imagine launching a ‘best elevator pitch’ contest for sales professionals. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable.
They understand the short attention spans of readers, have a handle on SEO concepts, and realize their writing targets specific audiences who need a product. Excellent copywriters use the power of empathy to prime the reader for the sales pitch without being pushy. This kind of writing distracts from the purpose of copywriting.
A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone?
They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans. Enter the realm of Social SEO — a concept that combines social media and search engine optimization to maximize visibility and engagement. Keyword strategy lies at the heart of Social SEO.
It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. Why Should You Use a Marketing Funnel?
Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. A marketing team will build a prototype of varying degrees to capture a design concept and test on users.
Brandon Stanton (@humansofny) Brandon Stanton , the photographer and storyteller behind Humans of New York, uses his Twitter account to share poignant, uplifting, and sometimes heartbreaking stories of people from New York and around the world. Pat Flynn (@PatFlynn) Pat Flynn is a master at making online business approachable.
Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions. You’re not directly selling anything in these posts, but you’re building trust and providing value, which, over time, will likely result in increased sales and customer loyalty. Here are 8 types you should know about… 1.
From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Flash Sale: Suggests a very short-term discount or offer. What are power trigger words for storytelling?
Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. Scanning headlines like “ Some small businesses are flourishing in the COVID-19 pandemic ”, I’m hearing crackling echoes of Ma Perkins in the storytelling ventures of Cleancult’s orange zest cleansers and Tushy’s bidets.
As a scriptwriter , start your video with storytelling with a thought-provoking question, or a surprising fact to grab attention and connect with your audience. Whether you’re telling a story, explaining a concept, or sharing information, a cohesive narrative ensures that your viewers stay with you every step of the way.
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